We are all familiar with the feeling that advertisers are following us around the internet. This happens because advertisers are utilizing remarketing, which uses browser cookies to show targeted ads to users who have already visited their website. Although some find this practice to be “creepy,” remarketing has proven to be an extremely effective method of putting your products and services in the right place at the right time. In fact, website visitors who are retargeted with display ads are 70% more likely to convert.
At EMSC, we have a team that is experienced in using remarketing to amplify our clients’ Paid Advertising efforts. So, how can you utilize remarketing effectively?
Create Offer-Based Ads
One effective strategy you can implement into your remarketing ads focuses on offering exclusive deals to customers who have visited your website. This strategy is so effective because you can target a person who has already shown interest in your products, and get ahead of some price-sensitive consumers.
Frequency-Based Remarketing
After you decide to utilize remarketing, you have to figure out how often you would like to show your ad to targeted customers. Where do we draw the line between effective and annoying? The answer: it depends on how aggressively you’d like to run your campaigns. If you decide to stay top of mind and show consumers your ads for a while, it’s important to have a variety of ad copy and photos in order to keep them fresh and to avoid being repetitive. Showing your ads often allows you more opportunities to catch the consumer at the right time.
Target Similar Audiences
In Google Ads, there is an option to target not only people who are currently on your remarketing lists but people who share characteristics with those you are already targeting. Targeting similar audiences allows you to market your products and services to a larger audience while still retaining a personalized feel as this audience is interested in products and services similar to yours.
Contact Us Today
At EM Search Consulting, we are experienced with all things Paid Advertising, including effectively utilizing remarketing. If you would like to begin utilizing remarketing ads, contact your Account Manager today!
