Industries & COVID-19

Here at EM Search Consulting, we are closely monitoring our clients and how COVID-19 has affected them. In addition to our individual clients, we have always spent time looking at industries as a whole and how they are performing. While it may seem like the only industries succeeding are delivery services and video conferencing software, there are many industries that have seen an uptick in search volume and conversions over the past 30-45 days.

Home Services

If it seems like every person on your social media feed is doing updates to their home, it’s probably because people are! With the increased time at home, many are using this time to get caught up on projects that have been on their list for too long. Plumbing services, HVAC companies, and home remodeling companies are experiencing steady increases in search volume and conversions.

Compared to March, EM Search Consulting has seen our HVAC clients have a 33% increase in form submissions in April and organic sessions are up 13%. 

Legal Industry

Firms that work in labor and employment practices, restructuring, or bankruptcy can expect to see surges in client inquiries and have already begun to see an increase in both traffic and conversions.

Social Security Disability attorneys, for example, had a 15% increase in sessions and a 16% increase in new users in April. Those running Google Ads even saw a 40% increase in impressions and a 39% increase in clicks.

Medical & Dental

Telehealth companies are seeing a large rise in appointments, and some medical businesses have begun to offer appointments via video call to adapt for the times. Results for dentists running dental emergency campaigns also performed well in the month of April. In fact, dental emergency campaigns saw a 15% increase in phone calls in April compared to March.

Contact Us Today

Rest assured, EMSC is following all of this data and is making smart, data-driven recommendations for your company. For any questions regarding your account, please reach out to your dedicated Account Manager for advice today and to gameplan your business plan for the coming month!

Google Ads Credits Update

Our team at EMSC has been closely monitoring the recent $340 million grant in Google Ads credits for small businesses. Google will begin rolling out the ad credits in phases later this month, and the credits will appear in eligible Google Ads accounts as they become available. As soon as we receive more information from our Google representatives, our clients will be the first to know! Please reach out to our team with any questions.

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