4 min read
Access points.
Every engagement starts the same way: getting into the right accounts at the right permission level while ownership stays with you. Here is the full list.
The rule
You own every account. We are added as a manager. Nothing gets created in an agency's name.
Website and hosting
- CMS admin login (WordPress or equivalent)
- Hosting control panel
- Domain registrar and DNS
- FTP or SFTP where applicable
Speed fixes, security patches, tracking scripts, and landing pages all live here.
Analytics and tags
- Google Analytics 4 property (Editor)
- Google Tag Manager container (Publish)
- Google Search Console (Owner or Full)
- Microsoft Clarity or heatmap tool
Without these, no one can prove what is working.
Advertising
- Google Ads account linked to EMSC MCC
- Microsoft Advertising account
- Meta Business Manager and ad account
- YouTube channel linked to Google Ads
Manager-level access keeps ownership with you and lets us do the work.
Local presence
- Google Business Profile (Manager)
- Apple Business Connect
- Bing Places
- Review platforms you already use
The local pack and AI answers pull from these listings.
Operations
- CRM or field service software (ServiceTitan, Housecall Pro, Jobber, etc.)
- Call tracking platform
- Chat provider
- Email marketing platform
This is how we tie spend to booked jobs and revenue.