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SEO Friendly Website Launches 

Websites need to deliver on two primary objectives: provide relevant information and obtain conversions/leads. A website that is not optimized to do either of these things may need a redesign. A successful website redesign and launch requires careful consideration of Search Engine Optimization best practices. An SEO friendly website launch should maintain keyword rank, backlink environment, improve site speed, improve UI/UX, maintain site traffic, and ultimately increase conversion rate. 

Below are just a few SEO best practices to consider when launching a new website. 

  • Make sure SSL is present
  • Maintain exact URL structure
  • Move all content from current pages to new pages including all on-page SEO work.
    • Every internal link, title tag, meta description, alt image tag, Hx tag, etc.
  • Make sure all scripts are properly migrated (Google Analytics, Global Site Tag, Google Tag Manager, etc.)
  • Make sure the website meets Page Speed guidelines by Google.

To execute SEO friendly site launches, EM Search Consulting employs a detailed website process checklist that includes quality assurance checks at every point of the pre and post-launch project. As in house design and SEO experts, our team communicates throughout the lifecycle of the website design project so that SEO is carefully considered during the site build, not just after it has launched. 

Contact EMSC Today

Contact your Account Manager today to learn how we can improve your website design, organic visibility, and most importantly, lead generation.

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