By now, we all understand the importance of content in helping your business thrive. But how long does content need to be in order to have an impact? While consistent blogs are always a good idea for increasing SEO and connecting with your audience, long-form content is becoming more and more important to the king of digital marketing: Google. According to serpIQ, the average content length for the first position on Google is roughly 2,450 words.
Longer Content = Better Rankings
It really is as simple as that. Long-form content, meaning 800+ words, allows for higher online visibility and the chance for link building within your site. When customers see long-form content on your website, it shows them that you are a credible business with an in-depth knowledge base. Longer content gives you more of a chance to develop a brand voice and a brand story that makes you stand out in the crowd. Plus, long-form content is also proven to get 68.1 percent more engagement and 22.6 percent more engagement on Facebook.
The Moral of the Story
Anyone can write short, bite-sized snippets of content on your business, but writing thought-out pieces of content is a great way to prove credibility with both your audience and with Google.
If you are interested in incorporating long-form content into your digital marketing plan, contact our team at EM Search Consulting today!