The Value of Call-Only Ads

As the mobile landscape continues to expand, it is essential to cater your digital advertising efforts to a mobile format. When it comes to paid advertising, any company that does business over the phone can benefit from a call-only advertising campaign. For many industries, including dentistry, medical, and service providers such as plumbers, electricians, and HVAC, call-only campaigns are highly effective in generating phone call leads.

Do you want to use your advertising dollars to get phone calls to your business? Ask your Account Manager about running a call-only campaign today. 

What Is a Call-Only Ad?

A call-only ad is a type of ad that only displays on devices that can make phone calls. When a user clicks on a call-only ad, their device will automatically dial your business phone number. These ads are valuable to businesses whose main digital marketing goal is generating phone calls.

Why Utilize Call-Only Ads?

Many searchers looking for a business or service on their mobile device want instant contact, in order to get the answer they want as soon as possible. Call-only ads offer a user-friendly option for serious buyers via click-to-call. 

Studies indicate that:

  • 79% of smartphone users shop online directly from their device.
  • 70% of people searching on mobile will call a business directly from the search results.
  • 43% of all search-related conversions happen through mobile devices.

Contact EMSC Today!

If you’re interested in running call-only ads with EMSC, contact your Account Manager today!

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