Video Marketing: What’s the Big Deal?

Put video marketing at the top of your to-do list for 2019. It’s no surprise that consumers want information and they want it now. What better way to do so than via video? Videos are versatile, easy to digest, and have the potential to deliver a huge ROI. In fact, 72 percent of businesses say that video has improved their conversion rate and 70 percent of consumers report sharing a brand’s video.

Why Videos?

• Build brand trust
• Educate consumers about your product or service
• Replicate face-to-face interactions
• Casual, engaging updates

What Platforms Are Best?

The more you incorporate videos into your brand, the better. Instagram, Twitter, Facebook and YouTube are all great platforms with which you can start. Don’t forget to make videos mobile-friendly across all platforms and end your videos with a call to action.

SEO is Still King

Google sees videos as high-quality content as long as they are optimized properly. Use captions for autoplay and make sure they are on silent if they are located on a landing page. Choose the right keywords, incorporate a meta description and use an effective title. Great video content works hand in hand with search engine optimization