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How is Video Important In My Digital Marketing Strategy?

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Video is a vital part of your brand. Learn how to harness the power of video for your marketing campaign with EM Search Consulting. EM Search Consulting offers exemplary SEO in Chicago.


I’m Bridget Groves and I’m an account manager here at EMSC and I am here to talk to you about the importance of video.

Video is a vital part of any brand and now more than ever it is easier to create videos and share them to your audience. They can be an introduction to your team, a brand awareness video, or a video about a new product or service. We can even create a culture video so your patients or potential customers can really get a sense of you as a business.

Videos are much more engaging way to reach your audience. Statistics show that people are 80% more likely to watch a video than read content and those who watch a video with a new product or service were 73% more likely to make a purchase or schedule an appointment.

Blogs that include video are 80% more likely to get viewed and clicked through. 1/3 of all online activity is spent watching videos so there is no reason to not include videos in part of your marketing plan.

EM Search Consulting makes it very easy to help you create videos for your brand. Contact us today and we can start the process.

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