Whether your business is big or small, using social media to market your brand is no longer optional. Social media delivers measurable results in sales, leads, and branding. Posting to your Twitter, Facebook, and Instagram accounts isn’t exactly rocket science; however, creating the right content for your customers is often easier said than done. A successful social media presence begins with an understanding of what customers are looking to get from your social platforms.
Educational Content
59 percent of customers look to brands’ social media to see posts that can teach them something. Specifically, during the consideration stage of customers’ decision-making process, customers are looking to understand what you do and what you are an expert in. Using educational content on social media, such as how to use a product, how to best take advantage of a service, etc. can show consumers you are an expert in your industry.
Discounts or Sales
While this may seem obvious, consumers do look to a brand’s social media platforms to stay informed about any upcoming offers or deals. Keep your customers up-to-date about your best offers by posting creative content related to your promotions.
Posts That Showcase New Products and Services
Introducing a new or updated version of a product or service? Showcase it on your social media! 60 percent of consumers say they want to see posts that showcase new products or services on brands’ social media. Whether those who view these posts are loyal customers and aficionados in the industry, or people in the early stages of the buying process, having your latest products and services on your social accounts builds credibility.
Visual Content
Whether the social content is educational, promotional or humorous, make it visual. With humans’ short attention spans in 2019, visual content is more than 40 times more likely to get shared on social media than other types of content. Specifically, studies show that consumers are most likely to engage with relevant video content. If you’re unsure of how to create effective visual content, don’t hesitate to reach out to EMSC to see how we can help.
Customer Service
45 percent of consumers report they have reached out to a company on social, and the numbers continue to grow. Social media outlets present a great opportunity not only to consumers to air their grievances or give their praise, but for companies to respond publicly, quickly and appropriately to both the good and the bad.
For all things social, don’t hesitate to reach out to our team at EMSC. We have a team of experienced content writers who are able to create video, effective social posts and keep an eye on how consumers are discussing your brand online. Contact your Account Manager today!
