Imagine your ads capturing the attention of potential customers like never before. Ad extensions can transform your Google Ads, making them more engaging and effective.
Ad extensions are powerful tools that can significantly enhance your campaign’s performance. They add value to your ads, providing users with additional information and options to interact with your business.
This blog will explore twelve essential Google Ads extensions that can boost your campaign performance.
What Are Ad Extensions?
Google Ad Extensions, now called Google Ads Assets, are additional information you can add to make your ads more useful and engaging.
These extensions can include phone numbers, addresses, additional links, prices, and more. Ad extensions appear on the search engine results page (SERP), giving users more reasons to click on your ad.
How Extensions Improve Your Ad Rank
Ad extensions can significantly improve your ad rank by enhancing the ads’ quality and relevance. The extensions you choose will provide additional information, such as site links, callouts, and contact details, which can increase the expected click-through rate (CTR) and improve user experience. When calculating ad rank, Google considers the expected impact of ad extensions, so utilizing them effectively can lead to higher ad positions and better visibility. This means your ads are more likely to be seen by potential customers, ultimately driving more traffic and conversions.
Types of Ad Extensions to Boost Your Google Ad Campaign
Understanding the different types of ad extensions is essential to creating successful ads. Here are twelve ad extensions that can boost your campaign performance, especially if you’re a service provider.
1. Sitelink Extensions
Sitelink assets add links to your ad, directing users to certain pages on your website. These links can highlight products, services, or important sections like contact pages, special promotions, or about us pages.
Sitelink assets improve navigation and user engagement by providing multiple pathways. This helps users find what they need. For example, a law firm can use sitelink assets to direct users to pages for personal injury, family law, or criminal defense services.
2. Call Extensions
A call asset is a phone number attached to your ad. It allows users to call your business directly from the ad. This makes it easy for potential customers to contact you without navigating to your website.
3. Location Extensions
Location assets add your business address to your ad, helping users find your physical location. This is especially useful for businesses with a physical storefront, as it can drive foot traffic to your store.
4. Image Extensions
Image ad extensions allow advertisers to enhance their text ads with visually compelling images. These extensions can significantly boost engagement by providing a more appealing and informative experience. This feature is particularly beneficial for showcasing products or services, helping your ads stand out in search results.
5. Price Extensions
This particular extension shows the prices of your services or products directly in your ad. They provide users with immediate pricing information, which can attract price-conscious customers looking for the best deal. This transparency helps users make quick decisions, improving their experience.
Price assets not only inform potential customers but also streamline their decision-making process. By offering transparent and upfront pricing, businesses can attract more qualified leads ready to make a purchase. This can lead to higher conversion rates and a better return on investment for your ad campaigns.
6. App Extensions
App extensions promote your mobile app by including a link to download the app directly from your ad. App assets boost download numbers and improve user experience by providing a direct and convenient way to access your app. This leads to increased user engagement and retention, making your app an integral part of your customers’ daily lives.
7. Business Extensions
Business extensions provide additional information about your business, such as your address, phone number, or a link to a specific page on your website. By showcasing key business details directly in the ad, you can enhance visibility and credibility, making it easier for potential customers to connect with you.
8. Review Extensions
Review extensions showcase positive reviews from reputable sources. This builds trust and credibility with potential customers. These extensions highlight your business’s reputation, which can significantly improve your ad’s performance by enhancing its appeal.
9. Callout Extensions
Callout extensions add extra text to your ad and highlight your unique selling points. For example, these can emphasize free shipping, 24/7 emergency service, or money-back guarantees. These assets make your ads more informative and engaging, helping to draw attention to the benefits of choosing your service.
10. Structured Snippet Extensions
Structured snippet extensions highlight specific aspects of your products or services by displaying a list of features or categories. This provides users with detailed information at a glance. They make your ads more relevant and informative, improving the chances that users will click through to learn more about your specific offerings.
11. Promotion Extensions
Promotion assets highlight special offers or discounts, attracting deal-seeking customers. These can be especially effective during sales periods or seasonal promotions. Significantly boost your campaign’s performance by creating a sense of urgency and encouraging users to take immediate action. Highlighting special offers directly in your ads can increase click-through rates and drive more sales.
12. Affiliate Location Extensions
Affiliate location assets show nearby retail locations that sell your products or services, making them perfect for businesses with multiple retail partners. These extensions help users find where to buy products or access services locally.
Affiliate location extensions enhance your ad’s usefulness by offering users convenient options for accessing your products or services. This can increase brand visibility and sales through your retail partners.
Using the Correct Ad Extension
Understanding how to match the right ad extension to your marketing goals is important. By selecting the appropriate extensions, you can tailor your ads to meet user needs better and drive desired outcomes.
Looking to Increase Website Traffic?
Use sitelink and callout extensions to direct users to specific landing pages, such as detailed service pages or informative blog posts.
Want to Boost Sales?
Use promotion and price extensions to highlight deals and prices.
Trying to Enhance Your Local Presence?
Location and affiliate location extensions can drive foot traffic to your establishment.
Best Way to Promote Special Offers?
Use promotion and price extensions combined to highlight deals and attract buyers.
Want to Build Trust?
Review and structured snippet extensions combined can enhance your ad’s credibility.
How Should You Enhance Mobile Experience?
Use both the app and call extensions to engage mobile users.
Best Practices for Ad Extensions
Following some best practices is important to get the most out of your ad extensions. These guidelines will help ensure that your extensions contribute to your campaign’s success. Consider the following tips:
- Use Multiple Extensions: Combine different extensions to provide comprehensive information
- Use Relevant Extensions: Choose extensions that align with your campaign goals
- Keep It Simple: Ensure the information in your extensions is clear and concise
- Test and Optimize: Regularly test different extensions and optimize based on performance data
- Focus on User Intent: Consider what information users need and tailor your extensions accordingly
- Stay Updated: Google frequently updates its ad extension offerings, so stay informed about new features and best practices
Boost Your Campaign Performance With Ad Extensions
Are you ready to take your campaigns to the next level with ad extensions? At EMSC, we specialize in ROI-focused digital marketing solutions. Our expertise in paid advertising, search engine optimization, and content writing ensures your campaigns deliver maximum impact.
Schedule a free marketing consultation today and discover how our tailored strategies can help boost your ad campaign performance.
