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Digital Insights

Browse our collection of real digital marketing tips and insights, curated to help businesses grow.

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The Importance of Personalizing your Website

In any industry, there are hundreds, if not thousands, of businesses competing for the same customers in a given geography.  Not only...

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Do You Need Site Speed Improvements?

It’s no surprise that Google uses site speed as a factor to determine page rank. Simply put, the slower your site, the...

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How Google Determines Search Results

Google’s ranking algorithm follows three steps in generating search results: crawling the internet, indexing the web pages it finds - which means...

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Where Do You Direct Your Paid Traffic?

Directing paid traffic to your website can be an effective strategy, but did you know you can also direct your paid traffic to a conversion page...

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Ch-ch-changes 🎶

EMSearchConsulting.com Is Now EMSC.com! After seven years of dreaming about a shorter domain name, we finally obtained the domain of emsc.com! Gone are...

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EMSC Turns 7

On June 28th, 2019, we officially turn 7 years old! Olin Erickson and Matt Makris founded EM Search Consulting in 2012. Ah,...

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EMSC Gives Back

Event Info EMSC Gives BackDate: 7/25/2019Time: 1pm CTLocation: 330 N. Ashland Ave., Chicago, IL 60607 https://www.youtube.com/watch?v=BJJ3z4pFf1o There are roughly 10,000 families in...

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Impression Share: What is it?

Your impression share is the number of impressions that you have received divided by the estimated number of impressions that you were...

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Are You New To Google Analytics? Here’s What To Look At:

When it comes to using Google Analytics, you may find yourself wondering what areas deserve your attention and what areas aren’t as...

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