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TikTok Advertising in 2025: A Complete Guide for Businesses

What a year, huh? Few platforms have experienced as tumultuous a journey as TikTok. It’s hard to ignore the rollercoaster we all...

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Reddit Ads: A Game-Changer

EMSC specializes in digital marketing for home service businesses, law firms, senior care communities, healthcare facilities, and others. We’re always seeking innovative...

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Spooktacular Ways to Create Captivating Content

Halloween's not just for kids and candy companies - it's a great chance for any business to get creative and have fun...

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Mastering Social Media Advertising Across Key Platforms

Effective social media advertising is important for businesses aiming to boost engagement and connect with their target audiences. Each platform offers unique...

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Can TikTok Help Your Business?

If you haven’t heard of TikTok by now, it is an iOS and Android app that is used for creating and sharing...

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The Many Benefits of Facebook Advertising

With 2.60 billion monthly active users, Facebook’s audience is hard for marketers to ignore. In March 2020 alone, Facebook reported 5.7 million...

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$100 Million in Small Business Grants from Facebook!

To help boost small businesses negatively impacted by the current situation, Facebook announced earlier this week they will be giving away $100...

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Online Behaviors Are Changing – Here’s What You Can Do.

The stay at home order has brought about many challenges for small businesses and EMSC remains committed to ensuring the health of...

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Social Media Advertising with EMSC

The most compelling way to expand the reach of your business’ social media profiles and grow the number of people following them...

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How To Optimize Your Social Media Profiles for SEO

While you might already know that holding a variety of social media profiles is great for getting your business name out there,...

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How to Effectively Use Your YouTube Page

YouTube Is Powerful YouTube is the second largest search engine. Users are viewing more than 180 million hours of video every day,...

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How to Effectively Use Google Business Posts

A properly claimed, verified, and optimized GMB profile is one of the best and easiest ways to make your business stand out...

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What Are Bumper Ads?

In today’s digital world, we are constantly bombarded with distractions such as emails, Instagram notifications, texts, alarms, or whatever alert is popping...

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How to Build an Effective Google Business Page

In today’s world, we are accustomed to having a huge amount of information at our fingertips. That being said, why would anyone...

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Best Tactics to Promote a Product or Service Launch

If done correctly, digital marketing can play a crucial role in spreading the word about your new product or service. Use these...

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What Customers Want From Your Social Media

Whether your business is big or small, using social media to market your brand is no longer optional. Social media delivers measurable...

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Amplify Your Online Reviews

Where’s the first place you check before trying a new place of business? You guessed it: online. Ninety-seven percent of participants said...

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Just In: Customer Testimonial GBP Posts

By now, we are all aware of the importance of customer reviews. Positive customer reviews are a testament to your business, helping...

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The Importance of Review Management Software

When’s the last time that you willingly purchased a good or service from a company that has negative reviews? If you answered...

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Farewell, Google+

It was fun while it lasted. If you haven’t heard the news, Google announced last October that they will be shutting down Google+, the social network facet of G Suite. Since the start, Google+ has had a small and unengaged user base. There was also a privacy lapse that came to light in March 2018; this breach impacted more than 500,000 users. To put things into perspective, 90 percent of Google+ user sessions lasted longer than five seconds. Rest assured that Google has updated its User Data Policy in the...

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Your 2019 Budget & Strategy

The time to say goodbye to 2018 is right around the corner, meaning it’s time to focus our attention on what 2019 has to offer! After the champagne bottles are empty and the confetti is thrown, start to think about how your business could improve in the upcoming year. Below are some of the top digital marketing trends for 2019: Online Review Solutions Review quantity and quality is a primary ranking factor for Google Local Listings. We offer software that helps you get more authentic customer reviews. Facebook...

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Social Media Marketing: What’s the Big Deal?

There are one million new active users on social media every day. In 2017 alone, there were 2.80 billion social media users...

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Holiday Social Media Etiquette

We are in the full swing of the holidays, meaning that your company’s social media is as well! As you know, what...

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Social Media, the Election, and What We Learned

It is no secret the scale of impact that social media has on influencing public opinion. The internet is a black hole of information and social media platforms are its most successful peddlers. Social media as a tool for political outreach was first successfully developed on a large scale in 2008 by the Obama campaign. President Obama’s second run for president introduced a social media movement that effectively raised money, fought opponents, and mobilized voters locally and nationally. The movement was so successful that it is considered a...

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5 Cardinal Rules of Social Media Marketing

Using Social Media for Marketing Social media is one of the absolute best online tools available to marketers today. Each platform has its own affordances and best practices as far as marketing goes, but all of them have some basic rules that marketers should follow. Content on social media should be… Visual Regardless of what platform you’re posting to, odds are you can include visuals. Rarely would I ever post ANYTHING without some sort of visual element. I don’t just mean pictures, either. Get creative with it… don’t...

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How Can Pokémon Go Benefit Your Business?

July 6, 2016 marks the launch of the biggest mobile game in history: Pokémon Go. The mobile app now has more active users than Twitter spending more time playing than time spent on Facebook. It is hard to walk around the city of Chicago without seeing at least 5 active Pokémon players. It is fair to say that the Pokémon Go phenomenon is sweeping across the country. But game players may not be the only ones getting on the action - business owners are finding ways to benefit...

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Twitter’s New Algorithmically Sorted Timeline

For many new users, Twitter feels like speaking into a black hole in outer space. New users typically do not have many followers, and tweets are greeted with silence. The unsorted reverse chronological feed makes joining the Twitter world a tough task for new users. Twitter users were picky about who to follow, not wanting to bury their favorite accounts tweets within their feed. This made it tough for for new Twitter users to accumulate a following. Twitter believes its new algorithmically sorted timeline could solve its growth...

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Your Yelp Reviews Never Sounded Better

Stumbling upon a negative Yelp review about your business can be unsettling, aggravating and downright the worst. Gotta Kid to Feed Productions has published a YouTube channel with videos of seasoned actors and award-winning narrators reading real Yelp reviews of actual businesses. If you had to discover a negative review one way or another, wouldn't it be nice to this way? Start watching >

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