Deljo Heating & Cooling

Deljo Heating & Cooling

Top quality HVAC products and services

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Overview

Deljo Heating & Cooling has a 90+ year history in the Chicagoland community for providing top quality HVAC products and services to its customers. This family-run operation – through its expertise, exceptional customer service, and personalized service – has earned a reputation for being one of the most trusted and highly recommended HVAC companies in the area.

https://deljoheating.com/

Highlights

359

keywords on the first page of Google SERPs

124.74%

increase in organic new users one year after the program launched

115.65%

increase in organic sessions one year after the program launched

46.07%

increase in organic users comparing year 2 of program to year 1

20.07%

increase in overall website traffic within 2 months after the new website launched

Average PPC cost per lead

Winter 2018-2019 season and Summer 2019 season were both < $29.

The Opportunity

Deljo’s marketing team had placed a large focus on traditional print and billboard mediums. This traditional advertising method was working for them offline, but Deljo’s team knew they could be doing more and decided to try entering the digital space on their own. After seeing only moderate success in their early attempts at online marketing and paid advertising, they were seeking intelligent direction for their digital efforts and turned to EMSC for guidance

The Strategy - Search Engine Optimization, PPC Advertising, Website Design

EMSC created a customized digital strategy for Deljo Heating & Cooling that included search engine optimization, pay-per-click advertising, and a new website design. 

We conducted significant keyword research and competitor analysis to identify important local intent terms to target so Deljo could rank well on both Google SERPs and in Google’s local 3-pack. Optimizing for hyperlocal queries was an important strategy here as well. 

On the paid side, we created customized, service-specific landing pages for each PPC campaign to narrow the conversion funnel and drive the call-to-action. 

As Deljo grew as a business, it outgrew its website. EMSC created a new site that allowed for faster load times, better content structure, and improved user experience.   

Results

Comparing year over year results between the program start date.

Website Traffic

124.74%

increase in organic new users one year after the program launched

115.65%

increase in organic sessions one year after the program launched

46.07%

increase in organic users comparing year 2 of program to year 1

20.07%

increase in overall website traffic within 2 months after the new website launched

Keywords

359

keywords on the first page of Google SERPs

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