Pearson is one of Northern Illinois’ leading contractors in plumbing, heating, air conditioning, and pest control service. Their ultimate goal is to keep their customers’ homes safe and comfortable, 365 days per year. With over 50 years of experience, Pearson continues to be well known throughout Northern Illinois for offering quality home services at competitive prices.
pearsonguy.comIn the Total Number of Conversions YoY
from the time we took this account.
As per Google Average Cost per lead for Plumbers is around $35.
in new to brand users.
178% since February 2021
in 2022 vs 2021
Pearson Plumbing & HVAC was looking for a company to take over its entire digital marketing effort in early 2021. This would involve handling their PPC, SEO, and the creation of new landing pages in a comprehensive manner. The home services company wanted to focus primarily on
In March 2021, EMSC began working on the account by focusing on Pearson’s Cost Per Lead (CPL). The client was having difficulty lowering its CPL, so to reduce it, we made the following strides:
Within a month, we were able to significantly increase lead volume by 30% while lowering their CPL.
The client was willing to spend more, but they wanted to reduce the cost per lead if they were going to spend more consistently. We were able to devise a strategy to restructure the account setup and begin ramping up the ad spend while lowering the cost per lead.
We more than tripled their website traffic and achieved #1 rankings for extremely competitive keywords throughout their campaigns.
Depending on the target locations and local competition, PPC for plumbers can be very expensive. That’s why it was paramount for our PPC team to ensure that all aspects of Pearson’s campaigns and their landing page funnel were, and continued to be, properly optimized. With the proper setup, management, and optimization, EMSC demonstrated that PPC for plumbers can be highly effective and profitable.
sessions increased 178% since February 2021 vs the previous period (2/21 - 12/22 vs 3/19 - 1/21)
increased by 184% during that time
60% increase in 2022 vs 2021
61% increase in 2021 vs 2020
increased by 197%
increased by 236%
94 keywords ranking
86 keywords ranking
37,045
23,997
14,608
101% increase
70% increase
211% increase
60% increase
206% increase
vs 2021 total Plumbing leads were 1732
30% increase
4X increase from the time we took this account.
Google Average Cost per lead for Plumbers is around $35.
55% increase