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Shea
Law Group

Shea Law Group is a Chicago-based law firm serving victims of personal injury.

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Overview

Shea Law Group is a Chicago-based law firm serving victims of personal injury

The Chicago personal injury attorneys at Shea Law Group have over 90 years of combined experience representing Chicago personal injury victims.

They are dedicated to improving the quality of life of their clients and treat their clients with compassion and understanding, while aggressively fighting for their rights. Shea Law Group attorneys ensure that victims are properly compensated for their pain, suffering, or loss.

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The Opportunity

Shea Law Group desired to increase the amount of high-potential online traffic they received each month while also lowering their cost per lead. Since 2014, EMSC has managed all of their digital programes, including their online advertising campaigns (PPC)SEO, and web design and development. The law firm’s primary campaign objectives were:

  • Boost Online Traffic
  • Increase Quality Leads
  • Reduce Cost Per Lead

The Strategy

To help Shea Law Group, the EMSC team put together a custom programmatic campaign & SEO strategy aimed at improving the firm’s online presence and increasing the amount of high-quality traffic to their website. This strategy also included a comprehensive optimization plan and delivery schedule for their digital campaign across multiple channels. EMSC provided the following solutions to hit their Goal:

  • New website development for the law firm
  • Content strategy backed by search engine optimization
  • Local SEO and Google My Business Listing optimization
  • Extensive restructuring of PPC Campaigns

After running the PPC ads & SEO program with EMSC, the legal firm saw a dramatic increase in web traffic. EMSC also increased conversions by around 30%.

PPC Results

EMSC initially set up campaigns that targeted long-tail keywords, which helped achieve a low cost per lead. 

EMSC was able to run experiments using Google automated bidding strategies after collecting campaign data from 4 weeks of running personal injury ads. EMSC was also able to expand the campaign and be more aggressive across their practice area after finding the right formula for Shea Law Group.

SEO Results

Our team began Shea’s SEO program by researching key terms, competitors, and geographies to identify high-value keywords and content topics with the potential to rank on page one of Google. 

This allowed us to create our content and one-page strategy to revamp current pages and create new ones.

Our Results

SEO Results

Ranking for over

1.2k organic keywords on Google

Organic users and new users

Tripled YoY

23% increase in clicks to call

on Shea Law Firm’s Google Business profile

PPC Results

Significant increase

Website traffic

40% reduction

Cost Per Lead

60% increase

Number of Conversions

54% increase

Total number of conversions YoY

75% increase

New users every month

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