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How Can I Use Content To Improve My Website?

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If you have questions about how to improve your website, EM Search Consulting offers Content Writing Services in Chicago to help your search engine rankings.


Hi, I’m Brenna I’m the copywriter at EMSC so I take care of social calendars, website content, and blog posts.

Content is important for your site because without it Google would have nothing to crawl. So the key with content is putting the right information in front of the right audience at the right time, so if there is no content on your site, Google has nothing to crawl so the process starts where account managers doing keyword research and from there we develop a list of keywords that are relevant to your business and your target audience, from there I choose keywords that are a lower ranking and incorporate them into website content, as well as blog posts. Social media is also important for quick little updates and staying in your customers’ ears. My goal is always to develop a consistent brand voice for your company. I want to make sure that I am relating to your audience and keeping them engaged. Quality content is a way for your business to gain more traffic and ultimately give you more conversions. I’m always happy to work with clients to talk with them about the voice that they want to portray as a brand so if you want to have a senses of humor or you want to be more serious or you want to be playful, I am happy to work with you and develop a tone that works best for you.

Content is not a one size fits all facet of digital marketing so there’s a lot of customization involved, and I am happy to do that.

Content is your opportunity to connect with the right target audience at the right time. So once the content is written it is uploaded either to the front end or the back end and from there, we optimize the keywords accordingly so that Google has something to search for.

Call us today if you are interested in learning more about how content can help your business.

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