Why Your Business Needs Google Search Ads

For many businesses, pay-per-click (PPC) advertising on Google’s Search Network is the fastest and most cost-effective way to get in front of as many potential new customers as possible online. When set up and run properly, Google Ads is the best way to generate phone calls and form submissions for your business from people who are actively searching Google for keywords directly related to your business. By tailoring ads for those keywords, we can target searchers who have shown an interest in making a purchase, and directing them to a custom and relevant landing page where they can contact your business.

Creating Your Ads

First, keywords are carefully selected, researched, and tested in order to make sure the volume of searches for those keywords is high enough, allowing your business to start seeing a positive return on investment within a short period of time. We then write clean, intelligent, and captivating ad copy that aligns with Google’s best practices and begin to target those ads to specific locations and demographics.

Demographic targeting allows us to show your ads to a very particular audience of potential customers based on age, gender, parental status, or household income. Simply put, you know the customers that bring your business the most revenue, and we make sure your ads are seen by people who fit that profile and who have a clear intent to buy your product or service.

You Only Pay-Per-Click

The best part is, with PPC ads on Google’s Search Network you only pay when someone clicks on your ad. A fine-tuned ad campaign will not show ads to random searchers, but rather will only appear for people who are potentially ready to buy one of your products or services. They will then be linked with a unique landing page or a specific page on your website from which they can contact you directly and make a purchase.

Contact EMSC

EMSC actively manages your campaign to ensure efficiency and concrete results. The results are completely measurable and transparent. We use the data and our expertise to recognize and capitalize on untapped opportunities the campaign results are producing, and you use the data to hold us accountable for the return on your investment.

We have case studies that prove that adding PPC advertising to your existing SEO organic campaign dramatically increases valuable, qualified leads. Contact your account manager today to learn more about how PPC ads on Google’s Search Network can be a lucrative addition to your business.

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