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Digital Insights

Browse our collection of real digital marketing tips and insights, curated to help businesses grow.

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Google vs Bing Organic Rankings

Lately we have seen a lot of ranking discrepancies between Google and Bing so we have done some digging to attempt to...

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Google Certified Partners In Chicago

EM Search Consulting is proud to be a Google certified partner. For the past several years we have been certified in adwords, analytics, display advertising and much more. This means we have taken all the test and passed all the proper protocol to run intelligent internet marketing programs for our clients. We are also proud to announce that we rank in the top 5% of all Google partners across the United States. This means that when you hire us to manage your pay-per-click advertising you know you are...

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SEO For Dentists In Chicago

SEO for dentists in Chicago is something EM Search Consulting, Inc. has been doing for over three years. With our clients we have achieved huge increases in both traffic, leads and quality new patients. In this blog post we will go over some of the most important things to consider when trying to optimize your dental practice. 1) The first thing to consider is what you want to rank well for organically. Every dentist we have met with tells me they want to rank #1 on Google for...

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How Your Small PPC Budget Can Compete

Forbes recently wrote a great article detailing how smaller companies can compete with Pay Per Click advertising against bigger competitors with bigger budgets. A lot of this is routine knowledge for PPC professionals but it is great information to digest if you own a small budget of have ever wondered how your business could possibly compete with the bigger spenders in your area. Basically, think about your biggest profit centers and target more of the precise ways people would search for those products and services. We work with a lot...

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How to Solicit Reviews With Google Plus

If your business is like most businesses then you have probably tried (and possibly failed) to solicit more positive reviews online. Everyone knows that Yelp is a tough review site to crack so you may have tried Google+. Google+ is great because all it requires is a gmail and your customers don't need to have written countless reviews for their glowing sentiment about you to be shown. However, you may have been going about it incorrectly. If you send any type of email marketing or social marketing with...

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Are You Ready For Mobilegeddon in Chicago?

Google has officially launched "mobilegeddon" and your site could be in severe danger of losing its current rank or falling further into the archives of search if you do not pass the mobile test. Organic results on mobile devices will now have a bias towards sites that are considered mobile friendly. To find out if your site is mobile friendly you can take the mobile friendly test . This announcement is not new as it was originally announced earlier this year but today is the day that the update began...

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Local Business Listing Power

Verifying your local business listing is one of the most important steps you can take when trying to increase your online exposure. Not only is it important from a business branding standpoint but it is also very important when it comes to search engine optimization. Many clients have been asking me what to do and how to make sure these pages are optimized properly. Below are some of the most important steps to take when it comes to optimizing your local business listing. If you haven't yet claimed your...

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The difference between GOOD SEO companies and BAD SEO companies

Here is a great article listing red flags when choosing your SEO agency. Check out #1 and #5 especially. See the list...

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A New, Click-less World

In the 10+ years of designing web user interfaces, I've never asked myself, "should they have to click on things to navigate this site?". That's what we know and how it's always worked: you click something, you get something. The people at dontclick.it have developed an interface which doesn't require one single click to navigate the site.  It's more of a research project which records all of your mouse movements and clicks–which by the way you get punished for. This could be another radical UI concept that fizzles...

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