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Digital Insights

Browse our collection of real digital marketing tips and insights, curated to help businesses grow.


The Value of Good UI/UX Design

User experience and user interface design is the umbrella that contains everything from research and planning through the designs and animations of...

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Why Your Business Needs Google Search Ads

For many businesses, pay-per-click (PPC) advertising on Google’s Search Network is the fastest and most cost-effective way to get in front of...

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The Importance of a Quick, Modern and Responsive Website

Every second counts! Don’t let that brand new customer or new patient not give you a call because your website didn’t load fast...

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Updating Your Digital Marketing Strategy for 2020

One thing that we can always count on regarding digital marketing is that it is ever-changing. Think about it: It wasn’t so long ago that posting to Google+ was an important aspect of a digital marketing strategy. As trends change in the world of digital marketing, make sure that your company is following suit. At EM Search Consulting, we are always researching new trends and ensuring that our clients’ strategy reflects what is important in their industry, as well as what is important to the digital world at...

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SEO Friendly Website Launches 

Websites need to deliver on two primary objectives: provide relevant information and obtain conversions/leads. A website that is not optimized to do...

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The Importance of Landing Pages for Your Paid Advertising Campaigns

Landing pages are an indispensable part of paid advertising campaigns and more specifically, lead generation efforts. A landing page is a stand-alone...

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5 Digital Marketing Trends for 2020

Now that we’ve officially started a new decade, it’s time to turn our attention to the emerging marketing trends. Voice Search Over...

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Industry Conversion Rates: Are You Beating the Competition?

Do your digital marketing results stack up against the competition? Unbounce, a leading marketing company, used artificial intelligence (AI) technology to analyze...

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How To Optimize Your Social Media Profiles for SEO

While you might already know that holding a variety of social media profiles is great for getting your business name out there,...

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