Micro-Moments: How to Win the “I Want It Now” Moments
What are micro-moments in marketing? Micro-moments are intent-rich moments where consumers turn to their smartphones and Google Search in order to satisfy an instant want. These moments can be broken down into four main groups: I want to know The consumer is researching a product or service but is not necessarily ready to buy. I want to go The consumer is searching for locations near them. This often comes in the form of “near me” or city-specific searches. I want to do The consumer needs new information in...
