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Digital Insights

Browse our collection of real digital marketing tips and insights, curated to help businesses grow.

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Determining a Smart Marketing Budget

Business owners are often asking themselves how much to budget for marketing expenses. While the answer varies from business to business, there...

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Bid Like a Pro with Automated Bidding

Let’s discuss an innovation that your business needs to more effectively compete in the Google advertising race: automated bidding. What is Automated...

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Responding to Your Google Reviews

Any business that is hoping to attract new customers knows the importance of having a great rating online. Consumers who are looking...

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Creating Ad Campaigns in a Variety of Languages

Engaging with your customers in their primary language helps to establish long term meaningful relationships. Writing content is an opportunity to show...

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Email Marketing Made Simple

Email marketing is a cost-effective way to promote your business and connect with your customers. It allows you to get up-to-date messages...

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The Value of Call-Only Ads

As the mobile landscape continues to expand, it is essential to cater your digital advertising efforts to a mobile format. When it...

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The Many Benefits of Facebook Advertising

With 2.60 billion monthly active users, Facebook’s audience is hard for marketers to ignore. In March 2020 alone, Facebook reported 5.7 million...

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Industries & COVID-19

Here at EM Search Consulting, we are closely monitoring our clients and how COVID-19 has affected them. In addition to our individual...

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Is it Time to Ramp Up Your Marketing?

Although many businesses may be experiencing some uncertainties in the short-term, one thing all business owners can and should do now is...

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