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Google Ads Are Becoming Pricier–But Also More Effective

Plot twist: Your advertising dollars are working harder than ever! Some eye-opening data just dropped about Google Ads, and we’ve got the...

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How to Calculate and Increase Your PPC Conversion Rate

Pay-per-click (PPC) advertising remains one of the most powerful tools for driving targeted traffic to your website. However, driving traffic is only...

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Click-Through Rate: The Ad Metric That Really Matters

Are your ads actually working? It's a simple question, but many businesses struggle to answer it. That's where Click-Through Rate (CTR) comes...

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AI Updates to Google PMax: What You Need to Know

Google's latest Performance Max updates are revolutionizing digital advertising with the powerful Imagen 3 AI model. These changes offer businesses a rare...

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Spooktacular Ways to Create Captivating Content

Halloween's not just for kids and candy companies - it's a great chance for any business to get creative and have fun...

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Google Ad Extensions: 12 Ad Assets to Boost Your Campaign Performance

Imagine your ads capturing the attention of potential customers like never before. Ad extensions can transform your Google Ads, making them more...

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The Rise of Microsoft Ads

Staying ahead of trends is crucial for maintaining a competitive edge in digital marketing. While Google has long been the dominant force...

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The Future of Search is Here: Google Tests AI-Powered Results with Ads (and What it Means for Your Business)

Exciting news! Google is exploring a new way to connect users with information and businesses like yours. They're testing the integration of...

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Which Performance Max Audience Delivers The Highest Quality Lead?

Opportunity: Performance Max represents Google's cutting-edge campaign type designed to empower advertisers in reaching users across multiple Google Channels, including Google Search,...

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Bid Like a Pro with Automated Bidding

Let’s discuss an innovation that your business needs to more effectively compete in the Google advertising race: automated bidding. What is Automated...

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Creating Ad Campaigns in a Variety of Languages

Engaging with your customers in their primary language helps to establish long term meaningful relationships. Writing content is an opportunity to show...

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The Value of Call-Only Ads

As the mobile landscape continues to expand, it is essential to cater your digital advertising efforts to a mobile format. When it...

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The Many Benefits of Facebook Advertising

With 2.60 billion monthly active users, Facebook’s audience is hard for marketers to ignore. In March 2020 alone, Facebook reported 5.7 million...

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Social Media Advertising with EMSC

The most compelling way to expand the reach of your business’ social media profiles and grow the number of people following them...

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Why Your Business Needs Google Search Ads

For many businesses, pay-per-click (PPC) advertising on Google’s Search Network is the fastest and most cost-effective way to get in front of...

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Updating Your Digital Marketing Strategy for 2020

One thing that we can always count on regarding digital marketing is that it is ever-changing. Think about it: It wasn’t so long ago that posting to Google+ was an important aspect of a digital marketing strategy. As trends change in the world of digital marketing, make sure that your company is following suit. At EM Search Consulting, we are always researching new trends and ensuring that our clients’ strategy reflects what is important in their industry, as well as what is important to the digital world at...

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The Importance of Landing Pages for Your Paid Advertising Campaigns

Landing pages are an indispensable part of paid advertising campaigns and more specifically, lead generation efforts. A landing page is a stand-alone...

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Industry Conversion Rates: Are You Beating the Competition?

Do your digital marketing results stack up against the competition? Unbounce, a leading marketing company, used artificial intelligence (AI) technology to analyze...

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How to Effectively Utilize Remarketing Ads

We are all familiar with the feeling that advertisers are following us around the internet. This happens because advertisers are utilizing remarketing,...

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More About Responsive Search Ads

You may remember a newsletter from us a few months back that introduced responsive search ads, or you may already be aware...

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Introducing: Our New & Improved Reporting Platform

EMSC is excited to roll out an enhanced reporting platform as soon as this week, which will include a 100% transparent dashboard...

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Store Visits Conversion in Google Ads

Are Store Visits Important to Your Business? If visits to a physical store like a car dealership, office, hotel, or store are...

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Google Ads is Removing the Average Position Metric: What This Means for Your Business

Digital marketing is constantly changing, and it’s important to keep up with the changes that impact the industry. Google, an obvious industry...

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What Are Bumper Ads?

In today’s digital world, we are constantly bombarded with distractions such as emails, Instagram notifications, texts, alarms, or whatever alert is popping...

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Your Google Ads Quality Score & Why It Is Important

To run a successful PPC campaign, it’s important to understand quality score and the influence it has on both the effectiveness and...

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Best Tactics to Promote a Product or Service Launch

If done correctly, digital marketing can play a crucial role in spreading the word about your new product or service. Use these...

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Where Do You Direct Your Paid Traffic?

Directing paid traffic to your website can be an effective strategy, but did you know you can also direct your paid traffic to a conversion page...

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Impression Share: What is it?

Your impression share is the number of impressions that you have received divided by the estimated number of impressions that you were...

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What It Means to be a Google Premier Partner

When you sign up to work with our team at EM Search Consulting, you trust that we have the expertise to guide...

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Straight Outta Beta: Responsive Search Ads

That’s the great thing about Google Ads: it’s never satisfied with current functionality. Google Ads now offers responsive search ads (still in...

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Google Ad Extensions & How They Help Your Business

When it comes to your business ranking on Google, every competitive edge helps. One way to get an extra leg up on...

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Are You Using Remarketing? You Should Be.

At one point or another, we’ve all found ourselves browsing a company’s site and contemplating purchasing a good or service, only to...

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Your 2019 Budget & Strategy

The time to say goodbye to 2018 is right around the corner, meaning it’s time to focus our attention on what 2019 has to offer! After the champagne bottles are empty and the confetti is thrown, start to think about how your business could improve in the upcoming year. Below are some of the top digital marketing trends for 2019: Online Review Solutions Review quantity and quality is a primary ranking factor for Google Local Listings. We offer software that helps you get more authentic customer reviews. Facebook...

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The Importance of Call Tracking For Your Business

The Importance of Call Tracking For Your Business Online activity tracking is a staple for marketers and business owners in our current...

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Elements to Improve Landing Page Performance

Your landing page should be focused on the intent of the ad your visitors click on to view more information. The style...

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3 Common PPC Mistakes Beginners Make

At EM Search Consulting, we work with a number of small businesses who are either just getting started with PPC or who...

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How Your Small PPC Budget Can Compete

Forbes recently wrote a great article detailing how smaller companies can compete with Pay Per Click advertising against bigger competitors with bigger budgets. A lot of this is routine knowledge for PPC professionals but it is great information to digest if you own a small budget of have ever wondered how your business could possibly compete with the bigger spenders in your area. Basically, think about your biggest profit centers and target more of the precise ways people would search for those products and services. We work with a lot...

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