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Overview
AccuTemp is an HVAC and electrical maintenance/installation company that services the Greater Baton Rouge, Louisiana area. Established in 2006, AccuTemp is a leading service contractor and installer in the area, even providing 24/7 emergency service.
Start date
August 2019
Highlights
+18.84%
Increase in organic new users compared to the previous year
148
Keywords on page 1 of Google’s SERP
$11.31
Average cost per conversion
+4,400
Conversions from paid ads
The Opportunity
AccuTemp was interested in improving both their organic and paid search visibility on Google’s SERP. They turned to EMSC to increase their lead generation for HVAC and electrical service calls. As phone calls and online form submissions are two of the most important ways customers contact them, AccuTemp wanted to create a smoother customer experience to ultimately increase their leads.
The Strategy
EMSC created a customized digital strategy for AccuTemp that included both search engine optimization and pay-per-click advertising.
For the client’s SEO program, our team conducted in-depth keyword research, competitor analysis, and narrowed down the most popular geographies in the Baton Rouge area to identify the best organic search terms to target so the client could rank well on Google’s SERPs.
For the paid side, we strategically set up their Google Ads and Bing Ads accounts to generate leads for HVAC and electrical services via search, display, and YouTube campaigns. Their Facebook Ads account was set up to generate local awareness and both carousel and video ads were implemented.
