Pearson Plumbing & HVAC

Pearson Plumbing & HVAC

240 Organic Calls Per Month

Back to Works

Overview

Pearson Plumbing & Heating is a Home Comfort Services company specializing in plumbing, HVAC, pest control, drains, and remodeling. With 50 years of experience serving the greater Rockford, IL area, they have become one of the leading home services contractors in Northern Illinois.

Start date

February 2020

www.pearsonguy.com

Highlights

240

Organic calls per month on average

+81.58%

Increase in organic new users compared to the previous year

46.67%

Conversion rate for paid advertising

The Opportunity

Unsatisfied with their previous digital marketing provider, Pearson Plumbing & Heating saw an opportunity with EMSC to improve their online visibility for their two largest profit centers- plumbing and HVAC services, in addition to increasing awareness of their lesser-known service lines. The client was interested in improving overall and organic traffic to their website, generating immediate leads via phone calls and form submissions, and gaining greater transparency in reporting.

The Strategy

EMSC created a customized digital strategy for Pearson Plumbing & Heating that included both search engine optimization and pay-per-click advertising.

For the client’s SEO program, our team conducted in-depth keyword research, competitor analysis, and narrowed down the most popular geographies in the Rockford area to identify the best organic search terms to target so the client could rank well on Google’s SERPs.

For their paid advertising, we strategically set up their Google Ads account to generate leads via Plumbing, HVAC, and Call- Only campaigns.

Results

In the first 5 months of their program, Pearson Plumbing saw the following results:

Website Traffic

+76.16%

increase in organic new users when compared to the previous period

+81.58%

increase in organic new users when compared to the previous year

+90.53%

increase in overall new users when compared to the previous year

+88.83%

increase in overall users when compared to the previous year

Keywords

13

keywords have improved by 20+ positions

49

keywords on page 1 of Google's SERP

56

keywords have improved in ranking

Paid Advertising Leads

46.67%

paid advertising conversion rate

Organic Goal Completions

240

Organic calls per month on average

1,217

Organic calls so far this year

see our all case studies

Schedule A Marketing Consultation

Do you want to keep up with the trends? Sign up for our newsletter.

Get the latest tips

312-285-2489
Free Consultation
Grade My Site
WordPress Image Lightbox Plugin