Schedule A Marketing Consultation
Overview
Pearson Plumbing & Heating is a Home Comfort Services company specializing in plumbing, HVAC, pest control, drains, and remodeling. With 50 years of experience serving the greater Rockford, IL area, they have become one of the leading home services contractors in Northern Illinois.
Start date
February 2020
Highlights
240
Organic calls per month on average
+81.58%
Increase in organic new users compared to the previous year
46.67%
Conversion rate for paid advertising
The Opportunity
Unsatisfied with their previous digital marketing provider, Pearson Plumbing & Heating saw an opportunity with EMSC to improve their online visibility for their two largest profit centers- plumbing and HVAC services, in addition to increasing awareness of their lesser-known service lines. The client was interested in improving overall and organic traffic to their website, generating immediate leads via phone calls and form submissions, and gaining greater transparency in reporting.
The Strategy
EMSC created a customized digital strategy for Pearson Plumbing & Heating that included both search engine optimization and pay-per-click advertising.
For the client’s SEO program, our team conducted in-depth keyword research, competitor analysis, and narrowed down the most popular geographies in the Rockford area to identify the best organic search terms to target so the client could rank well on Google’s SERPs.
For their paid advertising, we strategically set up their Google Ads account to generate leads via Plumbing, HVAC, and Call- Only campaigns.
