Pearson Plumbing & HVAC

Pearson Plumbing & HVAC

240 Organic Calls Per Month

Back to Works


Pearson Plumbing & Heating is a Home Comfort Services company specializing in plumbing, HVAC, pest control, drains, and remodeling. With 50 years of experience serving the greater Rockford, IL area, they have become one of the leading home services contractors in Northern Illinois.

Start date

February 2020



Organic calls per month on average


Increase in organic new users compared to the previous year


Conversion rate for paid advertising

The Opportunity

Unsatisfied with their previous digital marketing provider, Pearson Plumbing & Heating saw an opportunity with EMSC to improve their online visibility for their two largest profit centers- plumbing and HVAC services, in addition to increasing awareness of their lesser-known service lines. The client was interested in improving overall and organic traffic to their website, generating immediate leads via phone calls and form submissions, and gaining greater transparency in reporting.

The Strategy

EMSC created a customized digital strategy for Pearson Plumbing & Heating that included both search engine optimization and pay-per-click advertising.

For the client’s SEO program, our team conducted in-depth keyword research, competitor analysis, and narrowed down the most popular geographies in the Rockford area to identify the best organic search terms to target so the client could rank well on Google’s SERPs.

For their paid advertising, we strategically set up their Google Ads account to generate leads via Plumbing, HVAC, and Call- Only campaigns.


In the first 5 months of their program, Pearson Plumbing saw the following results:

Website Traffic


increase in organic new users when compared to the previous period


increase in organic new users when compared to the previous year


increase in overall new users when compared to the previous year


increase in overall users when compared to the previous year



keywords have improved by 20+ positions


keywords on page 1 of Google's SERP


keywords have improved in ranking

Paid Advertising Leads


paid advertising conversion rate

Organic Goal Completions


Organic calls per month on average


Organic calls so far this year

see our all case studies

Schedule A Marketing Consultation

Do you want to keep up with the trends? Sign up for our newsletter.

Get the latest tips

Free Consultation
Grade My Site
WordPress Image Lightbox Plugin