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Heating & Air Conditioning

Website Design & Search Engine Optimization


The Overview

Total leads increased by 93% in the first 5 months

Crowther Heating & Air Conditioning specializes in 24-hour heating and AC repairs and installations.

With over 50 years of experience serving Kilmornock, Virginia and surrounding areas, they have become one of the most well-known and trusted HVAC companies in the Northern Neck.

Increased by 93%

Total lead volume

Increased by 75%

Phone calls

Increased by 200%


Increased by 62%

Organic Users

154 Keywords

on page 1

123 Keywords

improved since the start of the program


The Opportunity

While Crowther Heating & Air Conditioning already dominated their surrounding area of Kilmarnock, they saw an opportunity to grow online brand awareness by tapping into the Northern Neck and Middle Peninsula areas of Virginia.

The Strategy

EMSC created a customized digital marketing program for Crowther Heating & Air Conditioning that included search engine optimization, pay-per-click advertising, and website design.

For the client’s SEO program, our team conducted in-depth keyword research and competitor analysis, identifying high-value keywords and content topics with ranking potential in specific population centers serviced by Crowther. This allowed us to create new content and optimize existing content, which helped the site climb the ranks of Google’s SERPs.

For paid advertising, we strategically crafted Google Ads campaigns to generate AC repair and installation leads from within a 20-mile radius of the business location.

Lastly, we redesigned Crowther’s website to improve the user experience while increasing conversions. This involved reorganizing the site’s layout and navigation, intuitively presenting visitors with the most pertinent information and calls to action.


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