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Digital Insights

Browse our collection of real digital marketing tips and insights, curated to help businesses grow.

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Elements to Improve Landing Page Performance

Your landing page should be focused on the intent of the ad your visitors click on to view more information. The style...

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Lesser-Known Search Rank Factors

The Information Age, otherwise known as the Digital Age, has ushered in a new approach to marketing. Today, digital marketing has a...

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3 Common PPC Mistakes Beginners Make

At EM Search Consulting, we work with a number of small businesses who are either just getting started with PPC or who...

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Importance of Proper Reporting

When you hire a company for a service, you may get a regular report on your progress. This is common for many...

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Where Should I Allocate My Budget?

There are so many marketing platforms online that it can feel overwhelming trying to decide where to spend your budget. You only...

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New Google Home Service Ads Coming to Chicago

If you are a Chicago home service provider, you know how important it is to display your business in a reputable way....

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User Experience Can Make All The Difference

Whether you run a small local startup or a giant well-known company, your end goal is often the same – giving your...

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Benefits of a Customized Website

I think we can all agree that having a website that properly represents you is essential in 2017. While there are a...

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Importance of Website Content

There are multiple things that have an effect on your website’s ability to rank well and be found for searches. This blog...

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