23rd July 2019

Do You Need Site Speed Improvements?

Emily Binger

It’s no surprise that Google uses site speed as a factor to determine page rank. Simply put, the slower your site, the fewer pages that […]

16th July 2019

How Google Determines Search Results

Ryan Wall

Google’s ranking algorithm follows three steps in generating search results: crawling the internet, indexing the web pages it finds – which means understanding what a […]

11th July 2019

Where Do You Direct Your Paid Traffic?

Erin St. Clair

Directing paid traffic to your website can be an effective strategy, but did you know you can also direct your paid traffic to a conversion page (also known as […]

02nd July 2019

Ch-ch-changes 🎶

Brenna Koeneke Is Now! After seven years of dreaming about a shorter domain name, we finally obtained the domain of! Gone are the days of, […]

25th June 2019

EMSC Turns 7

Emily Binger

On June 28th, 2019, we officially turn 7 years old! Olin Erickson and Matt Makris founded EM Search Consulting in 2012. Ah, 2012. A time […]

11th June 2019

EMSC Gives Back

Emily Binger

There are roughly 10,000 families in Chicago that are homeless, and most of the affected children from these families are under the age of 10. […]

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