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Which Performance Max Audience Delivers The Highest Quality Lead?

Opportunity: Performance Max represents Google's cutting-edge campaign type designed to empower advertisers in reaching users across multiple Google Channels, including Google Search,...

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Customized SEO Deliverables: The Key to Success

Our Proven, ROI-Driven SEO Strategy In the ever-evolving digital landscape, search engine optimization (SEO) is pivotal in driving organic traffic to websites....

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2024 Digital Marketing Trends to Watch For in the Trades

With the digital marketing arena continually evolving, 2024 holds promise for groundbreaking shifts in strategy and approach, especially for businesses involving home...

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5 Quick-Win Link Building Strategies for Business

Boost Your Domain Authority There are so many aspects of your website that affect your SEO (search engine optimization) that it can...

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Micro-Moments: How to Win the “I Want It Now” Moments

What are micro-moments in marketing? Micro-moments are intent-rich moments where consumers turn to their smartphones and Google Search in order to satisfy an instant want. These moments can be broken down into four main groups: I want to know The consumer is researching a product or service but is not necessarily ready to buy. I want to go The consumer is searching for locations near them. This often comes in the form of “near me” or city-specific searches. I want to do The consumer needs new information in...

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Can TikTok Help Your Business?

If you haven’t heard of TikTok by now, it is an iOS and Android app that is used for creating and sharing...

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How to Recognize a Phishing Scam

We’ve all been there: mindlessly scrolling through our email only to see an unexpected message in your inbox. The subject may be...

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Determining a Smart Marketing Budget

Business owners are often asking themselves how much to budget for marketing expenses. While the answer varies from business to business, there...

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Bid Like a Pro with Automated Bidding

Let’s discuss an innovation that your business needs to more effectively compete in the Google advertising race: automated bidding. What is Automated...

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Responding to Your Google Reviews

Any business that is hoping to attract new customers knows the importance of having a great rating online. Consumers who are looking...

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Creating Ad Campaigns in a Variety of Languages

Engaging with your customers in their primary language helps to establish long term meaningful relationships. Writing content is an opportunity to show...

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Email Marketing Made Simple

Email marketing is a cost-effective way to promote your business and connect with your customers. It allows you to get up-to-date messages...

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The Value of Call-Only Ads

As the mobile landscape continues to expand, it is essential to cater your digital advertising efforts to a mobile format. When it...

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The Many Benefits of Facebook Advertising

With 2.60 billion monthly active users, Facebook’s audience is hard for marketers to ignore. In March 2020 alone, Facebook reported 5.7 million...

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Industries & COVID-19

Here at EM Search Consulting, we are closely monitoring our clients and how COVID-19 has affected them. In addition to our individual...

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Is it Time to Ramp Up Your Marketing?

Although many businesses may be experiencing some uncertainties in the short-term, one thing all business owners can and should do now is...

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$100 Million in Small Business Grants from Facebook!

To help boost small businesses negatively impacted by the current situation, Facebook announced earlier this week they will be giving away $100...

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Online Behaviors Are Changing – Here’s What You Can Do.

The stay at home order has brought about many challenges for small businesses and EMSC remains committed to ensuring the health of...

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Beware of Phishing Schemes

Many cybercriminals and scammers use phishing schemes, which involve email or text messages that trick you into giving them your personal information....

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Social Media Advertising with EMSC

The most compelling way to expand the reach of your business’ social media profiles and grow the number of people following them...

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The Value of Good UI/UX Design

User experience and user interface design is the umbrella that contains everything from research and planning through the designs and animations of...

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Why Your Business Needs Google Search Ads

For many businesses, pay-per-click (PPC) advertising on Google’s Search Network is the fastest and most cost-effective way to get in front of...

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The Importance of a Quick, Modern and Responsive Website

Every second counts! Don’t let that brand new customer or new patient not give you a call because your website didn’t load fast...

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Updating Your Digital Marketing Strategy for 2020

One thing that we can always count on regarding digital marketing is that it is ever-changing. Think about it: It wasn’t so long ago that posting to Google+ was an important aspect of a digital marketing strategy. As trends change in the world of digital marketing, make sure that your company is following suit. At EM Search Consulting, we are always researching new trends and ensuring that our clients’ strategy reflects what is important in their industry, as well as what is important to the digital world at...

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SEO Friendly Website Launches 

Websites need to deliver on two primary objectives: provide relevant information and obtain conversions/leads. A website that is not optimized to do...

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The Importance of Landing Pages for Your Paid Advertising Campaigns

Landing pages are an indispensable part of paid advertising campaigns and more specifically, lead generation efforts. A landing page is a stand-alone...

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5 Digital Marketing Trends for 2020

Now that we’ve officially started a new decade, it’s time to turn our attention to the emerging marketing trends. Voice Search Over...

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Industry Conversion Rates: Are You Beating the Competition?

Do your digital marketing results stack up against the competition? Unbounce, a leading marketing company, used artificial intelligence (AI) technology to analyze...

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How To Optimize Your Social Media Profiles for SEO

While you might already know that holding a variety of social media profiles is great for getting your business name out there,...

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How to Effectively Utilize Remarketing Ads

We are all familiar with the feeling that advertisers are following us around the internet. This happens because advertisers are utilizing remarketing,...

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The Value of Link Building

There are often contradicting arguments about the importance of link building for SEO. Some will say that it’s an old practice and...

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How to Effectively Use Your YouTube Page

YouTube Is Powerful YouTube is the second largest search engine. Users are viewing more than 180 million hours of video every day,...

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The Benefits of Using Chat Software

Chat software is a great way to give site visitors an option to get in touch with a business and have their...

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More About Responsive Search Ads

You may remember a newsletter from us a few months back that introduced responsive search ads, or you may already be aware...

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Introducing: Our New & Improved Reporting Platform

EMSC is excited to roll out an enhanced reporting platform as soon as this week, which will include a 100% transparent dashboard...

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2019 Marketing Trends That May Affect Your Business Directly

With the rise of technological advancements, marketing trends are changing almost daily. It’s important to keep up with these changes as it...

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Store Visits Conversion in Google Ads

Are Store Visits Important to Your Business? If visits to a physical store like a car dealership, office, hotel, or store are...

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Google Ads is Removing the Average Position Metric: What This Means for Your Business

Digital marketing is constantly changing, and it’s important to keep up with the changes that impact the industry. Google, an obvious industry...

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How to Effectively Use Google My Business Posts

A properly claimed, verified, and optimized GMB profile is one of the best and easiest ways to make your business stand out...

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Voice Search for SEO

Voice search allows users to speak into enabled devices to conduct search queries rather than type them directly into a search engine....

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What Are Bumper Ads?

In today’s digital world, we are constantly bombarded with distractions such as emails, Instagram notifications, texts, alarms, or whatever alert is popping...

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How to Build an Effective Google My Business Page

In today’s world, we are accustomed to having a huge amount of information at our fingertips. That being said, why would anyone...

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Your Google Ads Quality Score & Why It Is Important

To run a successful PPC campaign, it’s important to understand quality score and the influence it has on both the effectiveness and...

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Best Tactics to Promote a Product or Service Launch

If done correctly, digital marketing can play a crucial role in spreading the word about your new product or service. Use these...

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What Customers Want From Your Social Media

Whether your business is big or small, using social media to market your brand is no longer optional. Social media delivers measurable...

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Frequently Asked Digital Marketing Questions

In the world of digital marketing, it is nearly impossible to know everything about this ever-changing discipline as a business owner. This...

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Making Your Site More User-Friendly

A bad website = a poor customer experience. Let’s face it, your company’s website is your chance to reel in a new...

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Amplify Your Online Reviews

Where’s the first place you check before trying a new place of business? You guessed it: online. Ninety-seven percent of participants said...

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The Importance of Personalizing your Website

In any industry, there are hundreds, if not thousands, of businesses competing for the same customers in a given geography.  Not only...

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Do You Need Site Speed Improvements?

It’s no surprise that Google uses site speed as a factor to determine page rank. Simply put, the slower your site, the...

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How Google Determines Search Results

Google’s ranking algorithm follows three steps in generating search results: crawling the internet, indexing the web pages it finds - which means...

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Where Do You Direct Your Paid Traffic?

Directing paid traffic to your website can be an effective strategy, but did you know you can also direct your paid traffic to a conversion page...

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Ch-ch-changes 🎶

EMSearchConsulting.com Is Now EMSC.com! After seven years of dreaming about a shorter domain name, we finally obtained the domain of emsc.com! Gone are...

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EMSC Turns 7

On June 28th, 2019, we officially turn 7 years old! Olin Erickson and Matt Makris founded EM Search Consulting in 2012. Ah,...

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EMSC Gives Back

Event Info EMSC Gives BackDate: 7/25/2019Time: 1pm CTLocation: 330 N. Ashland Ave., Chicago, IL 60607 https://www.youtube.com/watch?v=BJJ3z4pFf1o There are roughly 10,000 families in...

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Impression Share: What is it?

Your impression share is the number of impressions that you have received divided by the estimated number of impressions that you were...

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Are You New To Google Analytics? Here’s What To Look At:

When it comes to using Google Analytics, you may find yourself wondering what areas deserve your attention and what areas aren’t as...

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What It Means to be a Google Premier Partner

When you sign up to work with our team at EM Search Consulting, you trust that we have the expertise to guide...

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Just In: Customer Testimonial GMB Posts

By now, we are all aware of the importance of customer reviews. Positive customer reviews are a testament to your business, helping...

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How Geotargeting Improves Your SEO

SEO campaigns consist of many moving parts, and all must work in sync with one another in order to be successful. A...

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Digital Marketing FAQs

Digital marketing is best described as marketing that reaches people who use Internet-connected electronic devices. It can reach computers, tablets, and smartphones....

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How Site Security Can Have A Major Impact on SEO

A website is hacked every 39 seconds. Yes, you read that correctly. You may think that your website will never be the...

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Straight Outta Beta: Responsive Search Ads

That’s the great thing about Google Ads: it’s never satisfied with current functionality. Google Ads now offers responsive search ads (still in...

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An Underrated Way to Dominate SEO

By now, we are all aware of the importance of content for SEO. But an important piece of the content puzzle is...

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Keep the Momentum Going: Q2 is Around the Corner

Quarter one is rapidly coming to a close. Can you believe that 2019 is already one-fourth over? If that sends you into...

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Google Ad Extensions & How They Help Your Business

When it comes to your business ranking on Google, every competitive edge helps. One way to get an extra leg up on...

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Are You Using Remarketing? You Should Be.

At one point or another, we’ve all found ourselves browsing a company’s site and contemplating purchasing a good or service, only to...

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A Beginner’s Guide to Google Knowledge Graphs

Tips on Obtaining a Google Knowledge Panel When you search for a particular business or individual on Google, you’ll see a large box on the right hand side of the page results. This contains information such as address, hours, phone number, appointments, Q&A, reviews, posts, popular times, and more. Essentially, everything that a consumer would want to know about a business is located in the Knowledge Panel. There are two types of Knowledge Panels, and they differ based on the process of verification: Local panels are verified via...

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Farewell, Google+

It was fun while it lasted. If you haven’t heard the news, Google announced last October that they will be shutting down Google+, the social network facet of G Suite. Since the start, Google+ has had a small and unengaged user base. There was also a privacy lapse that came to light in March 2018; this breach impacted more than 500,000 users. To put things into perspective, 90 percent of Google+ user sessions lasted longer than five seconds. Rest assured that Google has updated its User Data Policy in the...

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Video Marketing: What’s the Big Deal?

Put video marketing at the top of your to-do list for 2019. It’s no surprise that consumers want information and they want it now. What better way to do so than via video? Videos are versatile, easy to digest, and have the potential to deliver a huge ROI. In fact, 72 percent of businesses say that video has improved their conversion rate and 70 percent of consumers report sharing a brand’s video. Why Videos? Build brand trustEducate consumers about your product or serviceReplicate face-to-face interactionsCasual, engaging updates What Platforms...

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Your 2019 Budget & Strategy

The time to say goodbye to 2018 is right around the corner, meaning it’s time to focus our attention on what 2019 has to offer! After the champagne bottles are empty and the confetti is thrown, start to think about how your business could improve in the upcoming year. Below are some of the top digital marketing trends for 2019: Online Review Solutions Review quantity and quality is a primary ranking factor for Google Local Listings. We offer software that helps you get more authentic customer reviews. Facebook...

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Holiday Social Media Etiquette

We are in the full swing of the holidays, meaning that your company’s social media is as well! As you know, what...

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Are You Ready For Mobilegeddon in Chicago?

Google has officially launched "mobilegeddon" and your site could be in severe danger of losing its current rank or falling further into the archives of search if you do not pass the mobile test. Organic results on mobile devices will now have a bias towards sites that are considered mobile friendly. To find out if your site is mobile friendly you can take the mobile friendly test . This announcement is not new as it was originally announced earlier this year but today is the day that the update began...

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The difference between GOOD SEO companies and BAD SEO companies

Here is a great article listing red flags when choosing your SEO agency. Check out #1 and #5 especially. See the list...

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Your Yelp Reviews Never Sounded Better

Stumbling upon a negative Yelp review about your business can be unsettling, aggravating and downright the worst. Gotta Kid to Feed Productions has published a YouTube channel with videos of seasoned actors and award-winning narrators reading real Yelp reviews of actual businesses. If you had to discover a negative review one way or another, wouldn't it be nice to this way? Start watching >

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A Creative 404 Page Design

There is nothing more annoying than getting an error when you click through to a website. The last thing you want is to create a negative experience for your website's visitors. Designing a good 404 "Not Found" error page is a good way to ease back on your users' frustration meter, which will increase the likelihood of them sticking around for a few more pageviews.  The North Face took their 404 Error Page to the next level by adding a little humor to an otherwise aggravating situation. Instead of screaming, "ERROR WILL...

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SEO is Changing… Time to Diversify Your Content

From Penguin to Panda – 24 Panda updates to be exact – Google is upping their ranking standards. It's not about links and meta tags so much as it is about content diversity, accessibility and freshness of content. When it comes down to it, Google is all about user experience and wants to make sure that every search result they display to be just that. Google's search algorithm isn't just favoring websites that have the most off page content and links, they are looking for the most useful,...

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WordPress website getting hacked?

Not too long ago, a few of  our clients' WordPress websites were the victims of brute force attacks, which is when a hacker uses software which systematically checks all possible combinations of characters in the password, until they are granted access. Unfortunately, WordPress doesn't come with any basic defenses to avoid such an attack. I tried a few security plugins that protect your site against brute force attacks – the one stuck out was Limit Login Attempts. It's extremely easy to use and lightweight and has some key features:...

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