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Google Ads Are Becoming Pricier–But Also More Effective

Plot twist: Your advertising dollars are working harder than ever! Some eye-opening data just dropped about Google Ads, and we’ve got the...

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Major Changes Coming to Google Local Services Ads Reviews: What Business Owners Need to Know

In a significant shift to streamline its review management system, Google has announced substantial changes to how reviews will be handled for...

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AI Updates to Google PMax: What You Need to Know

Google's latest Performance Max updates are revolutionizing digital advertising with the powerful Imagen 3 AI model. These changes offer businesses a rare...

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Google SGE: Tips to Boost Your Ranking

Google's Search Generative Experience (SGE) is revolutionizing how search results are generated, offering users AI-powered, detailed responses. EMSC wants to provide essential...

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How Google’s AI Overview Feature Will Influence Your Website Traffic

Artificial intelligence (AI) is transforming how users interact with online content. Google's Search Generative Experience (SGE), now called “AI Overviews” in search...

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Google’s Search Document Leak: 11 Ranking Factors to Pay Attention to

In March 2024, the SEO community discovered an unprecedented leak of documents that originate from Google’s internal Content API Warehouse. This cache...

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Responding to Your Google Reviews

Any business that is hoping to attract new customers knows the importance of having a great rating online. Consumers who are looking...

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How to Effectively Use Google Business Posts

A properly claimed, verified, and optimized GMB profile is one of the best and easiest ways to make your business stand out...

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How to Build an Effective Google Business Page

In today’s world, we are accustomed to having a huge amount of information at our fingertips. That being said, why would anyone...

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Best Tactics to Promote a Product or Service Launch

If done correctly, digital marketing can play a crucial role in spreading the word about your new product or service. Use these...

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How Google Determines Search Results

Google’s ranking algorithm follows three steps in generating search results: crawling the internet, indexing the web pages it finds - which means...

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Are You New To Google Analytics? Here’s What To Look At:

When it comes to using Google Analytics, you may find yourself wondering what areas deserve your attention and what areas aren’t as...

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What It Means to be a Google Premier Partner

When you sign up to work with our team at EM Search Consulting, you trust that we have the expertise to guide...

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Just In: Customer Testimonial GBP Posts

By now, we are all aware of the importance of customer reviews. Positive customer reviews are a testament to your business, helping...

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Just In: Long-Form Content

By now, we all understand the importance of content in helping your business thrive. But how long does content need to be...

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The Importance of Review Management Software

When’s the last time that you willingly purchased a good or service from a company that has negative reviews? If you answered...

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Website Speed & SEO

You’ve heard of site speed, but do you know exactly what it is? Site speed reports how fast users can view and...

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A Beginner’s Guide to Google Knowledge Graphs

Tips on Obtaining a Google Knowledge Panel When you search for a particular business or individual on Google, you’ll see a large box on the right hand side of the page results. This contains information such as address, hours, phone number, appointments, Q&A, reviews, posts, popular times, and more. Essentially, everything that a consumer would want to know about a business is located in the Knowledge Panel. There are two types of Knowledge Panels, and they differ based on the process of verification: Local panels are verified via...

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Farewell, Google+

It was fun while it lasted. If you haven’t heard the news, Google announced last October that they will be shutting down Google+, the social network facet of G Suite. Since the start, Google+ has had a small and unengaged user base. There was also a privacy lapse that came to light in March 2018; this breach impacted more than 500,000 users. To put things into perspective, 90 percent of Google+ user sessions lasted longer than five seconds. Rest assured that Google has updated its User Data Policy in the...

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Online Reviews: Get on Board

With the rise of native advertising, suspicious social media content, and more phone and email scams than we can count, consumers are...

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New Google Home Service Ads Coming to Chicago

If you are a Chicago home service provider, you know how important it is to display your business in a reputable way....

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What Local Businesses Need To Know About Google Knowledge Panel

If you use Google, you have more than likely come across the Google Knowledge Panel without even knowing. The Knowledge Panel is...

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EMSC Goes to Google

On October 11-12, the EMSC team was able to go to the Google office in the West Loop of Chicago for an AdWords Bootcamp. Our team spent two days learning about new techniques in AdWords, best practices for our clients, mobile solutions, and much more. At EMSC, we are always looking to continue our education about digital marketing as a whole, and especially with tools that our clients continually use. Although our company is a Google Premier Partner, meaning that we are in the top 3% of all...

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Premier Google Partners Chicago

EM Search Consulting is pleased to announce that we have been named a Google Premier Partner. This distinction is awarded to a very small percentage of digital marketing companies in the United States (less than 40 by our last count) and is directly connected to the quality of the ads we run for our clients. The digital version of the partner badge isn't yet availible but will be in the next few weeks. Thank you to all of our loyal clients for helping us achieve this.

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Google AdWords Update

One of the biggest changes Google has introduced as of late is the decision to delete advertisements from the right side of any desktop search, with a few exceptions. Fortunately, with the deletion of side ads, comes the existence of a fourth ad at the top of the page, while there will be three ads at the bottom of the page. Now, this addition is mainly for “highly commercial queries”, meaning for searches where Google believes there is intent to purchase. The exceptions to the deletion of side...

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Google Certified Partners In Chicago

EM Search Consulting is proud to be a Google certified partner. For the past several years we have been certified in adwords, analytics, display advertising and much more. This means we have taken all the test and passed all the proper protocol to run intelligent internet marketing programs for our clients. We are also proud to announce that we rank in the top 5% of all Google partners across the United States. This means that when you hire us to manage your pay-per-click advertising you know you are...

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How Your Small PPC Budget Can Compete

Forbes recently wrote a great article detailing how smaller companies can compete with Pay Per Click advertising against bigger competitors with bigger budgets. A lot of this is routine knowledge for PPC professionals but it is great information to digest if you own a small budget of have ever wondered how your business could possibly compete with the bigger spenders in your area. Basically, think about your biggest profit centers and target more of the precise ways people would search for those products and services. We work with a lot...

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How to Solicit Reviews With Google

If your business is like most businesses then you have probably tried (and possibly failed) to solicit more positive reviews online. Everyone knows that Yelp is a tough review site to crack so you may have tried Google. Google is great because all it requires is a gmail and your customers don't need to have written countless reviews for their glowing sentiment about you to be shown. However, you may have been going about it incorrectly. If you send any type of email marketing or social marketing with...

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Google’s Truth

Before I start this blog I am well aware that I am not concentrating on specific SEO tactics in this entry. The purpose is not to teach you how to do SEO or convince you of my ability. It is simply my take on all the SEO talk I have been reading lately. I have been in the SEO industry for nearly six years and am getting tired of all the white noise associated with Google’s algorithmic changes. The reason I say that is because Google’s ideals have...

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