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Overview
Classic Aire Care is a family-owned Home Comfort Services company committed to delivering top-quality plumbing and HVAC solutions to the greater St. Louis area. They are a well-known and trusted provider in their community for both residential and commercial services and make exceptional customer service a priority. They were referred to EM Search Consulting by another HVAC business that was getting great results and signed up for both our SEO and PPC services in 2019.
Start date
2019
Highlights
+30.66%
Increase in new users
-5.52%
Decrease in bounce rate
Speed Score of 100
According to Google's PageSpeed Insights
The Opportunity
While Classic Aire Care had seen significant increases in online visibility from the programs launched with EMSC several months earlier, there was still opportunity to further improve the program and site by enhancing site speed. Site speed is an important ranking factor when it comes to onpage SEO and it can also make or break the user experience of a site.
The Strategy
There are many factors that affect site speed. Improperly sized images, inadequate hosting, excessive plugins, and general neglect of site maintenance to name a few. For Classic Aire Care, our team at EMSC went through a comprehensive list to identify the issues and take the proper steps to find the solution. Our ultimate recommendation included our site speed enhancement service, SiteIgnite. SiteIgnite helps speed up page load time through multiple steps, such as image compression and optimization, migration to a high performance DNS and web hosting, script and CSS aggregation, and more. Within 30 days, their website saw a 30% lift in new users and a 5% decrease in bounce rate, meaning more users were staying on the site upon arrival.
