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about what's new in Search Engine Optimization.


The Value of Call-Only Ads

As the mobile landscape continues to expand, it is essential to cater your digital advertising efforts to a mobile format. When it...

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How to Build an Effective Google My Business Page

In today’s world, we are accustomed to having a huge amount of information at our fingertips. That being said, why would anyone...

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Why You Need Call Tracking

Compared to website leads, phone calls convert to revenue 10 – 15 times more often. Shouldn’t we know where these conversions are...

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New Google Search Algorithm Update

Recently, Google updated their ranking algorithm that will have an impact on your pages’ ad rankings. As your digital marketing company in Chicago, EM Search Consulting is working to update our clients’ sites to ensure performance is maximized. What are the Biggest Changes? Google is now factoring mobile page speed and landing page performance into consideration when determining your page’s quality score. While Google has always used site speed as part of its ranking algorithm, in the past it was only focused on desktop searches. Now, page speed...

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Marketing Mistakes to Avoid

With the exponential growth of digital marketing, it can be difficult to determine the dos and don’ts necessary to create the best...

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Online Reviews: Get on Board

With the rise of native advertising, suspicious social media content, and more phone and email scams than we can count, consumers are...

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