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4 Reasons Why You Need to Do SEO Right Now

 Put quite simply:  SEO works. This is a very point blank reason but it's entirely true. As of right now, Google processes roughly three and a half billion (that’s billion, with a ‘B’) searches each and every day.  With those kinds of numbers, it’s tough to argue against that ranking in Google's search results offers a valuable opportunity to get you more visitors to your website. This is very important because an increase in traffic means an increase in opportunities for you to convert visitors into new sales...

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Premier Google Partners Chicago

EM Search Consulting is pleased to announce that we have been named a Google Premier Partner. This distinction is awarded to a very small percentage of digital marketing companies in the United States (less than 40 by our last count) and is directly connected to the quality of the ads we run for our clients. The digital version of the partner badge isn't yet availible but will be in the next few weeks. Thank you to all of our loyal clients for helping us achieve this.

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Live Chat Company

Have you considered using live chat for your website? If not, its time you do. Live chat has been proven to increase conversion rates on your site, improve user experience and help your website work harder for you even when your business is closed for the night. In fact, 90% of your website visitors see live chat as useful and 63% are more likely to return to your site because it offers live chat. In Chicago we see a lot of websites using live chat for years. If...

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Google vs Bing Organic Rankings

Lately we have seen a lot of ranking discrepancies between Google and Bing so we have done some digging to attempt to...

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Google Certified Partners In Chicago

EM Search Consulting is proud to be a Google certified partner. For the past several years we have been certified in adwords, analytics, display advertising and much more. This means we have taken all the test and passed all the proper protocol to run intelligent internet marketing programs for our clients. We are also proud to announce that we rank in the top 5% of all Google partners across the United States. This means that when you hire us to manage your pay-per-click advertising you know you are...

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SEO For Dentists In Chicago

SEO for dentists in Chicago is something EM Search Consulting, Inc. has been doing for over three years. With our clients we have achieved huge increases in both traffic, leads and quality new patients. In this blog post we will go over some of the most important things to consider when trying to optimize your dental practice. 1) The first thing to consider is what you want to rank well for organically. Every dentist we have met with tells me they want to rank #1 on Google for...

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How Your Small PPC Budget Can Compete

Forbes recently wrote a great article detailing how smaller companies can compete with Pay Per Click advertising against bigger competitors with bigger budgets. A lot of this is routine knowledge for PPC professionals but it is great information to digest if you own a small budget of have ever wondered how your business could possibly compete with the bigger spenders in your area. Basically, think about your biggest profit centers and target more of the precise ways people would search for those products and services. We work with a lot...

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How to Solicit Reviews With Google Plus

If your business is like most businesses then you have probably tried (and possibly failed) to solicit more positive reviews online. Everyone knows that Yelp is a tough review site to crack so you may have tried Google+. Google+ is great because all it requires is a gmail and your customers don't need to have written countless reviews for their glowing sentiment about you to be shown. However, you may have been going about it incorrectly. If you send any type of email marketing or social marketing with...

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Are You Ready For Mobilegeddon in Chicago?

Google has officially launched "mobilegeddon" and your site could be in severe danger of losing its current rank or falling further into the archives of search if you do not pass the mobile test. Organic results on mobile devices will now have a bias towards sites that are considered mobile friendly. To find out if your site is mobile friendly you can take the mobile friendly test . This announcement is not new as it was originally announced earlier this year but today is the day that the update began...

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Local Business Listing Power

Verifying your local business listing is one of the most important steps you can take when trying to increase your online exposure. Not only is it important from a business branding standpoint but it is also very important when it comes to search engine optimization. Many clients have been asking me what to do and how to make sure these pages are optimized properly. Below are some of the most important steps to take when it comes to optimizing your local business listing. If you haven't yet claimed your...

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Local Chicago SEO

Local SEO has become increasingly important over the past few years and has also become increasingly complicated. It seems that Google in particular has really started to put an end to "junk links" and irrelevant content. Local SEO has shifted and given way to the things that consumers care about when making a local buying decision. Reviews, complete local business listings, efficient social media campaigns and a site that is informational and user friendly has slowly taken the place of fictitious links and tactics like burying zip codes...

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Google’s Truth

Before I start this blog I am well aware that I am not concentrating on specific SEO tactics in this entry. The purpose is not to teach you how to do SEO or convince you of my ability. It is simply my take on all the SEO talk I have been reading lately. I have been in the SEO industry for nearly six years and am getting tired of all the white noise associated with Google’s algorithmic changes. The reason I say that is because Google’s ideals have...

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