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Digital Insights

Browse our collection of real digital marketing tips and insights, curated to help businesses grow.

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Video Marketing: What’s the Big Deal?

Put video marketing at the top of your to-do list for 2019. It’s no surprise that consumers want information and they want it now. What better way to do so than via video? Videos are versatile, easy to digest, and have the potential to deliver a huge ROI. In fact, 72 percent of businesses say that video has improved their conversion rate and 70 percent of consumers report sharing a brand’s video. Why Videos? Build brand trustEducate consumers about your product or serviceReplicate face-to-face interactionsCasual, engaging updates What Platforms...

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Your 2019 Budget & Strategy

The time to say goodbye to 2018 is right around the corner, meaning it’s time to focus our attention on what 2019 has to offer! After the champagne bottles are empty and the confetti is thrown, start to think about how your business could improve in the upcoming year. Below are some of the top digital marketing trends for 2019: Online Review Solutions Review quantity and quality is a primary ranking factor for Google Local Listings. We offer software that helps you get more authentic customer reviews. Facebook...

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Parent-Focused Advertising

As the only mom in the office, I feel obliged to take on the task of writing about how our company can...

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4 Reasons Why You Need to Do SEO Right Now

 Put quite simply:  SEO works. This is a very point blank reason but it's entirely true. As of right now, Google processes roughly three and a half billion (that’s billion, with a ‘B’) searches each and every day.  With those kinds of numbers, it’s tough to argue against that ranking in Google's search results offers a valuable opportunity to get you more visitors to your website. This is very important because an increase in traffic means an increase in opportunities for you to convert visitors into new sales...

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New Google Search Algorithm Update

Recently, Google updated their ranking algorithm that will have an impact on your pages’ ad rankings. As your digital marketing company in Chicago, EM Search Consulting is working to update our clients’ sites to ensure performance is maximized. What are the Biggest Changes? Google is now factoring mobile page speed and landing page performance into consideration when determining your page’s quality score. While Google has always used site speed as part of its ranking algorithm, in the past it was only focused on desktop searches. Now, page speed...

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Marketing Mistakes to Avoid

With the exponential growth of digital marketing, it can be difficult to determine the dos and don’ts necessary to create the best...

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Online Reviews: Get on Board

With the rise of native advertising, suspicious social media content, and more phone and email scams than we can count, consumers are...

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Directory Listing Scams

Proper SEO management will include directory listings, which is essentially listing your company on different sites throughout the Internet and making sure...

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Social Media Marketing: What’s the Big Deal?

There are one million new active users on social media every day. In 2017 alone, there were 2.80 billion social media users...

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