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Marketing Lessons Rooted In Classic Halloween Tales

Maybe it's the regular sight of seeing jack-o’-lanterns light up porches, but this blog draws inspiration from the timeless appeal of classic...

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How Google’s AI Overview Feature Will Influence Your Website Traffic

Artificial intelligence (AI) is transforming how users interact with online content. Google's Search Generative Experience (SGE), now called “AI Overviews” in search...

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The Rise of Microsoft Ads

Staying ahead of trends is crucial for maintaining a competitive edge in digital marketing. While Google has long been the dominant force...

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Google’s Search Document Leak: 11 Ranking Factors to Pay Attention to

In March 2024, the SEO community discovered an unprecedented leak of documents that originate from Google’s internal Content API Warehouse. This cache...

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Determining a Smart Marketing Budget

Business owners are often asking themselves how much to budget for marketing expenses. While the answer varies from business to business, there...

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Seasonality & Your Business

The official start of spring is around the corner, and our team at EMSC couldn’t be more excited to swap our snow...

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Why You Need Call Tracking

Compared to website leads, phone calls convert to revenue 10 – 15 times more often. Shouldn’t we know where these conversions are...

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The Importance of Review Management Software

When’s the last time that you willingly purchased a good or service from a company that has negative reviews? If you answered...

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Dialing-in Lead Attribution with Your CRM

CRM, or customer-relationship management, is the way in which your company manages interactions with both current and future customers. The goal of...

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Chatbots & Customer Experience

Your business has a lot to accomplish every day. Responding to client requests manually can take hours and many of your clients prefer...

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Marketing Mistakes to Avoid

With the exponential growth of digital marketing, it can be difficult to determine the dos and don’ts necessary to create the best...

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Online Reviews: Get on Board

With the rise of native advertising, suspicious social media content, and more phone and email scams than we can count, consumers are...

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Social Media Marketing: What’s the Big Deal?

There are one million new active users on social media every day. In 2017 alone, there were 2.80 billion social media users...

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The Importance of Call Tracking For Your Business

The Importance of Call Tracking For Your Business Online activity tracking is a staple for marketers and business owners in our current...

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Importance of Proper Reporting

When you hire a company for a service, you may get a regular report on your progress. This is common for many...

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Where Should I Allocate My Budget?

There are so many marketing platforms online that it can feel overwhelming trying to decide where to spend your budget. You only...

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User Experience Can Make All The Difference

Whether you run a small local startup or a giant well-known company, your end goal is often the same – giving your...

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Professional Photography Means More Business

All-too-often, we run into businesses that fail to see the value in professional photography for their websites. We find sites with outdated...

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EMSC Goes to Google

On October 11-12, the EMSC team was able to go to the Google office in the West Loop of Chicago for an AdWords Bootcamp. Our team spent two days learning about new techniques in AdWords, best practices for our clients, mobile solutions, and much more. At EMSC, we are always looking to continue our education about digital marketing as a whole, and especially with tools that our clients continually use. Although our company is a Google Premier Partner, meaning that we are in the top 3% of all...

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How Can Pokémon Go Benefit Your Business?

July 6, 2016 marks the launch of the biggest mobile game in history: Pokémon Go. The mobile app now has more active users than Twitter spending more time playing than time spent on Facebook. It is hard to walk around the city of Chicago without seeing at least 5 active Pokémon players. It is fair to say that the Pokémon Go phenomenon is sweeping across the country. But game players may not be the only ones getting on the action - business owners are finding ways to benefit...

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Using RLSAs Intelligently

Remarketing Remarketing is a powerful tool that has come a long way. It allows us as businesses to capture some of the most valuable eyes browsing the web—those who have already viewed our sites and products. Early remarketing was known to have its flaws, but luckily the technology at Google AdWords has improved over the years. Google introduced RLSAs, or Remarketing Lists for Search Ads so that businesses could more intelligently target their remarketing efforts. RLSAs allow us to segment our audiences and customize our remarketing solutions for...

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Google Certified Partners In Chicago

EM Search Consulting is proud to be a Google certified partner. For the past several years we have been certified in adwords, analytics, display advertising and much more. This means we have taken all the test and passed all the proper protocol to run intelligent internet marketing programs for our clients. We are also proud to announce that we rank in the top 5% of all Google partners across the United States. This means that when you hire us to manage your pay-per-click advertising you know you are...

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How Your Small PPC Budget Can Compete

Forbes recently wrote a great article detailing how smaller companies can compete with Pay Per Click advertising against bigger competitors with bigger budgets. A lot of this is routine knowledge for PPC professionals but it is great information to digest if you own a small budget of have ever wondered how your business could possibly compete with the bigger spenders in your area. Basically, think about your biggest profit centers and target more of the precise ways people would search for those products and services. We work with a lot...

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How to Solicit Reviews With Google Plus

If your business is like most businesses then you have probably tried (and possibly failed) to solicit more positive reviews online. Everyone knows that Yelp is a tough review site to crack so you may have tried Google+. Google+ is great because all it requires is a gmail and your customers don't need to have written countless reviews for their glowing sentiment about you to be shown. However, you may have been going about it incorrectly. If you send any type of email marketing or social marketing with...

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Local Business Listing Power

Verifying your local business listing is one of the most important steps you can take when trying to increase your online exposure. Not only is it important from a business branding standpoint but it is also very important when it comes to search engine optimization. Many clients have been asking me what to do and how to make sure these pages are optimized properly. Below are some of the most important steps to take when it comes to optimizing your local business listing. If you haven't yet claimed your...

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