Learn how we are evolving our SEO strategies for Chat GPT results 🚀 Learn More
312-285-2489
Get Started

What's New

Marketing Insights For Your Practice. Find out more
about what's new in Search Engine Optimization.

hero

How AI‑Driven Search Is Reshaping SEO: What EMSC Sees in the Data

The Changing Landscape: From Clicks to Conversations One of the most striking trends we see is the decline of what used to...

Learn More

Adapting SEO Strategies for Google’s AI Mode

With the rise of AI Overviews and AI Mode in search engines, SEO strategies must evolve to stay competitive. How we adapt...

Learn More

2024 State of Blogging – Why Only 20% Succeed

The state of business blogging in 2024 presents a stark reality: only 20% of blogs achieve strong results. However, newly-minted research* from...

Learn More

Click-Through Rate: The Ad Metric That Really Matters

Are your ads actually working? It's a simple question, but many businesses struggle to answer it. That's where Click-Through Rate (CTR) comes...

Learn More

Spooktacular Ways to Create Captivating Content

Halloween's not just for kids and candy companies - it's a great chance for any business to get creative and have fun...

Learn More

Google SGE: Tips to Boost Your Ranking

Google's Search Generative Experience (SGE) is revolutionizing how search results are generated, offering users AI-powered, detailed responses. EMSC wants to provide essential...

Learn More

The Importance of SEO for Healthcare Companies

Having a strong online presence is crucial for healthcare companies, especially those in competitive fields like dentists and MedSpas. Search Engine Optimization...

Learn More

From Consumers to Creators: Harnessing the Power of User Content

Capturing and retaining audience attention is difficult but critical in today's fast-paced digital world. One of the most effective ways to achieve...

Learn More

Why Updating Old Blogs Is Crucial for Your Content Strategy

While fresh content is essential, revisiting and updating old blogs can offer substantial benefits. Here’s why refreshing existing content should be a...

Learn More

Optimize Your Website for Voice Search

Have you ever asked your phone a question? If so, you're among the growing number of people using voice search, which is...

Learn More

What is Google E-E-A-T & Why it Matters for Your SEO Strategy

In the ever-evolving world of digital marketing, success depends on staying ahead of the curve rather than just riding it. it’s important...

Learn More

Why Website Speed Matters for SEO

In today's fast-paced digital world, every second counts; strike that, every millisecond counts. Imagine clicking on a website and waiting several seconds...

Learn More

How Blogs Humanize Your Brand

Showcase the Heartbeat of Your Brand Making a genuine connection with your audience is more important than ever. One of the best...

Learn More

Debunking 5 Common SEO Myths

Search Engine Optimization (SEO) is important for increasing online visibility and driving organic traffic to your website. However, the SEO world is...

Learn More

How Google’s AI Overview Feature Will Influence Your Website Traffic

Artificial intelligence (AI) is transforming how users interact with online content. Google's Search Generative Experience (SGE), now called “AI Overviews” in search...

Learn More

Google’s Search Document Leak: 11 Ranking Factors to Pay Attention to

In March 2024, the SEO community discovered an unprecedented leak of documents that originate from Google’s internal Content API Warehouse. This cache...

Learn More

Customized SEO Deliverables: The Key to Success

Our Proven, ROI-Driven SEO Strategy In the ever-evolving digital landscape, search engine optimization (SEO) is pivotal in driving organic traffic to websites....

Learn More

5 Quick-Win Link Building Strategies for Business

Boost Your Domain Authority There are so many aspects of your website that affect your SEO (search engine optimization) that it can...

Learn More

Updating Your Digital Marketing Strategy for 2020

One thing that we can always count on regarding digital marketing is that it is ever-changing. Think about it: It wasn’t so long ago that posting to Google+ was an important aspect of a digital marketing strategy. As trends change in the world of digital marketing, make sure that your company is following suit. At EM Search Consulting, we are always researching new trends and ensuring that our clients’ strategy reflects what is important in their industry, as well as what is important to the digital world at...

Learn More

SEO Friendly Website Launches 

Websites need to deliver on two primary objectives: provide relevant information and obtain conversions/leads. A website that is not optimized to do...

Learn More

How To Optimize Your Social Media Profiles for SEO

While you might already know that holding a variety of social media profiles is great for getting your business name out there,...

Learn More

The Value of Link Building

There are often contradicting arguments about the importance of link building for SEO. Some will say that it’s an old practice and...

Learn More

How to Effectively Use Your YouTube Page

YouTube Is Powerful YouTube is the second largest search engine. Users are viewing more than 180 million hours of video every day,...

Learn More

Voice Search for SEO

Voice search allows users to speak into enabled devices to conduct search queries rather than type them directly into a search engine....

Learn More

Best Tactics to Promote a Product or Service Launch

If done correctly, digital marketing can play a crucial role in spreading the word about your new product or service. Use these...

Learn More

Making Your Site More User-Friendly

A bad website = a poor customer experience. Let’s face it, your company’s website is your chance to reel in a new...

Learn More

The Importance of Personalizing your Website

In any industry, there are hundreds, if not thousands, of businesses competing for the same customers in a given geography.  Not only...

Learn More

Do You Need Site Speed Improvements?

It’s no surprise that Google uses site speed as a factor to determine page rank. Simply put, the slower your site, the...

Learn More

How Google Determines Search Results

Google’s ranking algorithm follows three steps in generating search results: crawling the internet, indexing the web pages it finds - which means...

Learn More

How Geotargeting Improves Your SEO

SEO campaigns consist of many moving parts, and all must work in sync with one another in order to be successful. A...

Learn More

How Site Security Can Have A Major Impact on SEO

A website is hacked every 39 seconds. Yes, you read that correctly. You may think that your website will never be the...

Learn More

An Underrated Way to Dominate SEO

By now, we are all aware of the importance of content for SEO. But an important piece of the content puzzle is...

Learn More

Just In: Long-Form Content

By now, we all understand the importance of content in helping your business thrive. But how long does content need to be...

Learn More

The Importance of Review Management Software

When’s the last time that you willingly purchased a good or service from a company that has negative reviews? If you answered...

Learn More

Website Speed & SEO

You’ve heard of site speed, but do you know exactly what it is? Site speed reports how fast users can view and...

Learn More

The Art of Distribution

You’ve done the heavy lifting when it comes to writing a blog or developing new information, so why let that information live...

Learn More

Parent-Focused Advertising

As the only mom in the office, I feel obliged to take on the task of writing about how our company can...

Learn More

4 Reasons Why You Need to Do SEO Right Now

 Put quite simply:  SEO works. This is a very point blank reason but it's entirely true. As of right now, Google processes roughly three and a half billion (that’s billion, with a ‘B’) searches each and every day.  With those kinds of numbers, it’s tough to argue against that ranking in Google's search results offers a valuable opportunity to get you more visitors to your website. This is very important because an increase in traffic means an increase in opportunities for you to convert visitors into new sales...

Learn More

New Google Search Algorithm Update

Recently, Google updated their ranking algorithm that will have an impact on your pages’ ad rankings. As your digital marketing company in Chicago, EM Search Consulting is working to update our clients’ sites to ensure performance is maximized. What are the Biggest Changes? Google is now factoring mobile page speed and landing page performance into consideration when determining your page’s quality score. While Google has always used site speed as part of its ranking algorithm, in the past it was only focused on desktop searches. Now, page speed...

Learn More

Online Reviews: Get on Board

With the rise of native advertising, suspicious social media content, and more phone and email scams than we can count, consumers are...

Learn More

Social Media Marketing: What’s the Big Deal?

There are one million new active users on social media every day. In 2017 alone, there were 2.80 billion social media users...

Learn More

The Importance of Call Tracking For Your Business

The Importance of Call Tracking For Your Business Online activity tracking is a staple for marketers and business owners in our current...

Learn More

Lesser-Known Search Rank Factors

The Information Age, otherwise known as the Digital Age, has ushered in a new approach to marketing. Today, digital marketing has a...

Learn More

New Google Home Service Ads Coming to Chicago

If you are a Chicago home service provider, you know how important it is to display your business in a reputable way....

Learn More

User Experience Can Make All The Difference

Whether you run a small local startup or a giant well-known company, your end goal is often the same – giving your...

Learn More

Benefits of a Customized Website

I think we can all agree that having a website that properly represents you is essential in 2017. While there are a...

Learn More

Importance of Website Content

There are multiple things that have an effect on your website’s ability to rank well and be found for searches. This blog...

Learn More

What Is Your SEO Company Doing For You?

During my conversations with small business owners, I am often surprised with how often they are unaware of the work being done on their behalf by their SEO companies. A vast majority of business owners understand the importance of having their website rank well for relevant search terms in their industry, but very few of them are able to tell me exactly what work is being done in order to accomplish this. “I’ve got people working on that” is a common claim. But when pressed to explain what...

Learn More

Google vs Bing Organic Rankings

Lately we have seen a lot of ranking discrepancies between Google and Bing so we have done some digging to attempt to...

Learn More

Google Certified Partners In Chicago

EM Search Consulting is proud to be a Google certified partner. For the past several years we have been certified in adwords, analytics, display advertising and much more. This means we have taken all the test and passed all the proper protocol to run intelligent internet marketing programs for our clients. We are also proud to announce that we rank in the top 5% of all Google partners across the United States. This means that when you hire us to manage your pay-per-click advertising you know you are...

Learn More

SEO For Dentists In Chicago

SEO for dentists in Chicago is something EM Search Consulting, Inc. has been doing for over three years. With our clients we have achieved huge increases in both traffic, leads and quality new patients. In this blog post we will go over some of the most important things to consider when trying to optimize your dental practice. 1) The first thing to consider is what you want to rank well for organically. Every dentist we have met with tells me they want to rank #1 on Google for...

Learn More

How to Solicit Reviews With Google

If your business is like most businesses then you have probably tried (and possibly failed) to solicit more positive reviews online. Everyone knows that Yelp is a tough review site to crack so you may have tried Google. Google is great because all it requires is a gmail and your customers don't need to have written countless reviews for their glowing sentiment about you to be shown. However, you may have been going about it incorrectly. If you send any type of email marketing or social marketing with...

Learn More

Local Business Listing Power

Verifying your local business listing is one of the most important steps you can take when trying to increase your online exposure. Not only is it important from a business branding standpoint but it is also very important when it comes to search engine optimization. Many clients have been asking me what to do and how to make sure these pages are optimized properly. Below are some of the most important steps to take when it comes to optimizing your local business listing. If you haven't yet claimed your...

Learn More

The difference between GOOD SEO companies and BAD SEO companies

Here is a great article listing red flags when choosing your SEO agency. Check out #1 and #5 especially. See the list...

Learn More

Local Chicago SEO

Local SEO has become increasingly important over the past few years and has also become increasingly complicated. It seems that Google in particular has really started to put an end to "junk links" and irrelevant content. Local SEO has shifted and given way to the things that consumers care about when making a local buying decision. Reviews, complete local business listings, efficient social media campaigns and a site that is informational and user friendly has slowly taken the place of fictitious links and tactics like burying zip codes...

Learn More

Google’s Truth

Before I start this blog I am well aware that I am not concentrating on specific SEO tactics in this entry. The purpose is not to teach you how to do SEO or convince you of my ability. It is simply my take on all the SEO talk I have been reading lately. I have been in the SEO industry for nearly six years and am getting tired of all the white noise associated with Google’s algorithmic changes. The reason I say that is because Google’s ideals have...

Learn More

SEO is Changing… Time to Diversify Your Content

From Penguin to Panda – 24 Panda updates to be exact – Google is upping their ranking standards. It's not about links and meta tags so much as it is about content diversity, accessibility and freshness of content. When it comes down to it, Google is all about user experience and wants to make sure that every search result they display to be just that. Google's search algorithm isn't just favoring websites that have the most off page content and links, they are looking for the most useful,...

Learn More
image

Build & Solidify Your Online Presence

Schedule A Free
Marketing Consultation

Learn how our digital marketing programs can help turn
more clicks into paying customers.

Get Started

Stay Informed:
Get our best digital marketing secrets, directly to your inbox.