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The Many Benefits of Facebook Advertising

With 2.60 billion monthly active users, Facebook’s audience is hard for marketers to ignore. In March 2020 alone, Facebook reported 5.7 million...

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Is it Time to Ramp Up Your Marketing?

Although many businesses may be experiencing some uncertainties in the short-term, one thing all business owners can and should do now is...

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$100 Million in Small Business Grants from Facebook!

To help boost small businesses negatively impacted by the current situation, Facebook announced earlier this week they will be giving away $100...

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Beware of Phishing Schemes

Many cybercriminals and scammers use phishing schemes, which involve email or text messages that trick you into giving them your personal information....

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Social Media Advertising with EMSC

The most compelling way to expand the reach of your business’ social media profiles and grow the number of people following them...

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SEO Friendly Website Launches 

Websites need to deliver on two primary objectives: provide relevant information and obtain conversions/leads. A website that is not optimized to do...

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5 Digital Marketing Trends for 2020

Now that we’ve officially started a new decade, it’s time to turn our attention to the emerging marketing trends. Voice Search Over...

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How To Optimize Your Social Media Profiles for SEO

While you might already know that holding a variety of social media profiles is great for getting your business name out there,...

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How to Effectively Utilize Remarketing Ads

We are all familiar with the feeling that advertisers are following us around the internet. This happens because advertisers are utilizing remarketing,...

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Voice Search for SEO

Voice search allows users to speak into enabled devices to conduct search queries rather than type them directly into a search engine....

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What Are Bumper Ads?

In today’s digital world, we are constantly bombarded with distractions such as emails, Instagram notifications, texts, alarms, or whatever alert is popping...

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Best Tactics to Promote a Product or Service Launch

If done correctly, digital marketing can play a crucial role in spreading the word about your new product or service. Use these...

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What Customers Want From Your Social Media

Whether your business is big or small, using social media to market your brand is no longer optional. Social media delivers measurable...

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Do You Need Site Speed Improvements?

It’s no surprise that Google uses site speed as a factor to determine page rank. Simply put, the slower your site, the...

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How Google Determines Search Results

Google’s ranking algorithm follows three steps in generating search results: crawling the internet, indexing the web pages it finds - which means...

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Ch-ch-changes 🎶

EMSearchConsulting.com Is Now EMSC.com! After seven years of dreaming about a shorter domain name, we finally obtained the domain of emsc.com! Gone are...

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EMSC Turns 7

On June 28th, 2019, we officially turn 7 years old! Olin Erickson and Matt Makris founded EM Search Consulting in 2012. Ah,...

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EMSC Gives Back

Event Info EMSC Gives BackDate: 7/25/2019Time: 1pm CTLocation: 330 N. Ashland Ave., Chicago, IL 60607 https://www.youtube.com/watch?v=BJJ3z4pFf1o There are roughly 10,000 families in...

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Impression Share: What is it?

Your impression share is the number of impressions that you have received divided by the estimated number of impressions that you were...

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Are You New To Google Analytics? Here’s What To Look At:

When it comes to using Google Analytics, you may find yourself wondering what areas deserve your attention and what areas aren’t as...

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What It Means to be a Google Premier Partner

When you sign up to work with our team at EM Search Consulting, you trust that we have the expertise to guide...

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Just In: Customer Testimonial GMB Posts

By now, we are all aware of the importance of customer reviews. Positive customer reviews are a testament to your business, helping...

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How Geotargeting Improves Your SEO

SEO campaigns consist of many moving parts, and all must work in sync with one another in order to be successful. A...

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Digital Marketing FAQs

Digital marketing is best described as marketing that reaches people who use Internet-connected electronic devices. It can reach computers, tablets, and smartphones....

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How Site Security Can Have A Major Impact on SEO

A website is hacked every 39 seconds. Yes, you read that correctly. You may think that your website will never be the...

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Straight Outta Beta: Responsive Search Ads

That’s the great thing about Google Ads: it’s never satisfied with current functionality. Google Ads now offers responsive search ads (still in...

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Keep the Momentum Going: Q2 is Around the Corner

Quarter one is rapidly coming to a close. Can you believe that 2019 is already one-fourth over? If that sends you into...

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Google Ad Extensions & How They Help Your Business

When it comes to your business ranking on Google, every competitive edge helps. One way to get an extra leg up on...

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Seasonality & Your Business

The official start of spring is around the corner, and our team at EMSC couldn’t be more excited to swap our snow...

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Just In: Long-Form Content

By now, we all understand the importance of content in helping your business thrive. But how long does content need to be...

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Are You Using Remarketing? You Should Be.

At one point or another, we’ve all found ourselves browsing a company’s site and contemplating purchasing a good or service, only to...

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The Importance of Review Management Software

When’s the last time that you willingly purchased a good or service from a company that has negative reviews? If you answered...

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Dialing-in Lead Attribution with Your CRM

CRM, or customer-relationship management, is the way in which your company manages interactions with both current and future customers. The goal of...

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Website Speed & SEO

You’ve heard of site speed, but do you know exactly what it is? Site speed reports how fast users can view and...

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Chatbots & Customer Experience

Your business has a lot to accomplish every day. Responding to client requests manually can take hours and many of your clients prefer...

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The Art of Distribution

You’ve done the heavy lifting when it comes to writing a blog or developing new information, so why let that information live...

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A Beginner’s Guide to Google Knowledge Graphs

Tips on Obtaining a Google Knowledge Panel When you search for a particular business or individual on Google, you’ll see a large box on the right hand side of the page results. This contains information such as address, hours, phone number, appointments, Q&A, reviews, posts, popular times, and more. Essentially, everything that a consumer would want to know about a business is located in the Knowledge Panel. There are two types of Knowledge Panels, and they differ based on the process of verification: Local panels are verified via...

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Farewell, Google+

It was fun while it lasted. If you haven’t heard the news, Google announced last October that they will be shutting down Google+, the social network facet of G Suite. Since the start, Google+ has had a small and unengaged user base. There was also a privacy lapse that came to light in March 2018; this breach impacted more than 500,000 users. To put things into perspective, 90 percent of Google+ user sessions lasted longer than five seconds. Rest assured that Google has updated its User Data Policy in the...

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Video Marketing: What’s the Big Deal?

Put video marketing at the top of your to-do list for 2019. It’s no surprise that consumers want information and they want it now. What better way to do so than via video? Videos are versatile, easy to digest, and have the potential to deliver a huge ROI. In fact, 72 percent of businesses say that video has improved their conversion rate and 70 percent of consumers report sharing a brand’s video. Why Videos? Build brand trustEducate consumers about your product or serviceReplicate face-to-face interactionsCasual, engaging updates What Platforms...

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Your 2019 Budget & Strategy

The time to say goodbye to 2018 is right around the corner, meaning it’s time to focus our attention on what 2019 has to offer! After the champagne bottles are empty and the confetti is thrown, start to think about how your business could improve in the upcoming year. Below are some of the top digital marketing trends for 2019: Online Review Solutions Review quantity and quality is a primary ranking factor for Google Local Listings. We offer software that helps you get more authentic customer reviews. Facebook...

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Social Media Marketing: What’s the Big Deal?

There are one million new active users on social media every day. In 2017 alone, there were 2.80 billion social media users...

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Lesser-Known Search Rank Factors

The Information Age, otherwise known as the Digital Age, has ushered in a new approach to marketing. Today, digital marketing has a...

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Social Media, the Election, and What We Learned

It is no secret the scale of impact that social media has on influencing public opinion. The internet is a black hole of information and social media platforms are its most successful peddlers. Social media as a tool for political outreach was first successfully developed on a large scale in 2008 by the Obama campaign. President Obama’s second run for president introduced a social media movement that effectively raised money, fought opponents, and mobilized voters locally and nationally. The movement was so successful that it is considered a...

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