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Digital Insights

Browse our collection of real digital marketing tips and insights, curated to help businesses grow.

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2024 State of Blogging – Why Only 20% Succeed

The state of business blogging in 2024 presents a stark reality: only 20% of blogs achieve strong results. However, newly-minted research* from...

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Click-Through Rate: The Ad Metric That Really Matters

Are your ads actually working? It's a simple question, but many businesses struggle to answer it. That's where Click-Through Rate (CTR) comes...

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Why Choose EM Search Consulting?

Olin Erickson discusses why your local business should consider EM Search Consulting when looking for a Chicago SEO Company. Transcript: Olin Erickson from EM Search Consulting, I’m one of the Co-Founders of the company, our company was founded in 2012 based on the principals of trying to give small business owners, for the most part, a more customized digital marketing strategy. Our agenda was to make the complicated digital marketing space a lot easier to follow for small business owners. We want to pride ourselves on having transparent...

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What is SEO?

What is SEO? Scout Inman of EM Search Consulting, a Chicago SEO Company explains how SEO can improve your search engine rankings. Transcript: Hi, my name is Scout, I am the SEO Lead here at EM Search Consulting and I am going to be talking to you a little bit about search engine optimization, or SEO. Search engine optimization or SEO is the process of increasing the quantity and quality of organic website traffic and conversions to your website. Successful SEO strategies require a multifaceted approach, there is...

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What is PPC?

What is PPC advertising in Chicago, IL? PPC Advertising are paid ads that show up in search engines. EM Search Consulting can set up your campaign and provide guidance to increase leads. Transcript: Hi, I’m Taylor Rascia, I’m the advertising team lead here at EM Search Consulting. I’m going to talk about pay per click advertising and how your business could benefit from it. If you have used a search engine then you have definitely seen a PPC ad. Pay per click advertising also called PPC, is a...

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Website Hosting

Where you host your website matters! Contact EM Search Consulting for hosting and digital marketing services around you. Transcript: Hi my name is Matt Makris and I am the co-founder of EM Search Consulting and today I am going to talk with you about, hosting. The two biggest factors that stand out to us as SEO and marketing professionals is speed and security. Search engines, mainly Google have created complex ranking algorithms which decide where to place your site. These algorithms have become so advanced that they can...

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How Does Google My Business Improve SEO?

Learn more about how a complete Google My Business Profile can help your SEO in Chicago. Transcript: Hello everyone, my name is Scout, I am the SEO Lead here at EM Search Consulting and today I’ll be talking a little bit about Google My Business. Google My Business is a way for business to connect with current or potential local customers. When users search your business on Google your business profile should appear in the knowledge panel in the right-hand column of the SERP. This is an easy...

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Why is a Customized Strategy Important?

Emma Wargolet discusses how EMSC customizes a digital program to fit the needs of your business and improve your SEO in Chicago. Transcript: Hi, I’m Emma Wargolet, I am the Digital Operations Lead here at EM Search Consulting and I am here to talk about the importance of a customized strategy. One of the biggest benefits and one thing that I love about working at EM Search Consulting is that we have such a customizable strategy for all of our clients. Whether you have a very small account or a...

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Why is Social Media Important For Your Business?

Jane Fleming of EMSC explains why SEO companies in Chicago are utilizing social media as a source of information for businesses. Transcript: Hi my name is Jane Fleming, and I am an account manager with EMSC and I am going to fill you in on the importance of social media for your business. Interacting with consumers or clients on social media is an essential marketing strategy no matter how big or small your business may be. Social media is an effective way to build brand awareness, engage with...

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How Can Review or Reputation Management Software Help My Business?

Learn more about the importance of review software and how it is helping SEO companies in Chicago! Transcript: Hello, my name is Scout, I am the SEO Lead here at EM Search Consulting and I am going to be talking a little bit about how to maintain your business’s online reputation. As any business owner knows, online reviews are crucial to your business’s reputation online and acquiring new customers. EM Search Consulting offers a reputation management software that helps a business acquire more positive reviews online and manage...

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What Are Landing Pages?

Landing pages can help your PPC Advertising in Chicago. Contact EM Search Consulting to build landing pages for your campaign. Transcript: Hi, I’m Erin, I’m an account manager here at EM Search Consulting and I’m going to talk to you today about landing pages and why they’re important for your digital marketing strategy. A landing page is where a user lands after clicking on an ad and no it is not your website or at least we don’t recommend it should be. It is a single page with...

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How Can A Chat Feature Improve My Website?

If you have questions about how chat software can improve user experience, contact one of the most trusted SEO companies in Chicago, EM Search Consulting today! Transcript: Hello, this is Todd Carter, I am a Senior Digital Consultant here at EMSC. And today I am talking about chat leads. Out in the field, I get asked a lot of times, do I really need chat leads and are they important in my site, and the answer is, yes. You should be using them and are they important? Yes,...

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How Can I Track Conversions?

Adrian Trela discusses the importance of conversion tracking and how EM Search Consulting, A digital marketing company, can help your business make the most of every marketing dollar. Transcript: Hi, I’m Adrian Trela, I’m a Senior Digital Consultant at EM Search Consulting and I’m here to talk to you about conversion tracking. Rankings increases, website traffic, search impressions all this stuff is really great and wonderful but is really only valuable if it’s impacting your revenue in a positive way. That’s why at EM Search Consulting we offer...

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How is Video Important In My Digital Marketing Strategy?

Video is a vital part of your brand. Learn how to harness the power of video for your marketing campaign with EM Search Consulting. EM Search Consulting offers exemplary SEO in Chicago. Transcript: I’m Bridget Groves and I’m an account manager here at EMSC and I am here to talk to you about the importance of video. Video is a vital part of any brand and now more than ever it is easier to create videos and share them to your audience. They can be an introduction to...

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What Are Featured Snippets?

Featured Snippets can boost your online presence. Contact EM Search Consulting to improve your content and your chance of being featured and for website content writing services in Chicago. Transcript: Hi, my name is Brenna I a copywriter at EMSC and today I am going to be talking about Featured Snippets. In order to enhance your search experience Google has added more and more information to the results page. An example of this the Featured Snippets. Featured Snippets are simple text blocks that appear in the search results....

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What Can I Expect From EMSC’s Reporting?

Finding a Chicago SEO company that provides transparent reporting is vital to your online marketing success. Call EM Search Consulting to discuss your marketing strategy today! Transcript: Hi, I’m Emma Wargolet, I am the Digital Operations Lead here at EM Search Consulting meaning that I also do all of our reporting. You should be able to count on your digital marketing company to provide you real results without skewed or obscure data. At EMSC, our reports include real analytics data, Google Ads, call tracking, keyword ranks anything that...

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Why Is Call Tracking Important?

Call tracking is a great data point to track progress for your search engine optimization in Chicago. Learn more about call tracking with EM Search Consulting. Transcript: Hi, my name is Jane Fleming, I’m an account manager here at EM Search Consulting and I’m going to talk to you about the benefits of call tracking for your business. So, at its simplest, call tracking is a way of recording the number of calls your business is getting and where each of those calls is coming from. This allows...

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What is an SSL Certificate?

EM Search Consulting, a digital marketing company in Chicago, can help you secure your site for all potential customers and users. Transcript: My name is Todd Carter, I am a Senior Digital Consultant here at EMSC. And one thing I get asked about a lot out there when I am talking to business owners is, “what is this SSL certificate thing, and is it actually important to my business, and does it actually have any effect on my google rankings, and the quick answer to those questions is,...

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How Can I Use Content To Improve My Website?

If you have questions about how to improve your website, EM Search Consulting offers Content Writing Services in Chicago to help your search engine rankings. Transcript: Hi, I’m Brenna I’m the copywriter at EMSC so I take care of social calendars, website content, and blog posts. Content is important for your site because without it Google would have nothing to crawl. So the key with content is putting the right information in front of the right audience at the right time, so if there is no content on your...

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What are Keywords?

Brenna Koeneke, a copywriter from EM Search Consulting, explains how to improve SEO in Chicago by researching the right keywords. Contact EM Search Consulting today to improve your SEO rankings. Transcript: Hi, my name is Brenna, I’m a copywriter at EM Search Consulting, and I’m going to be talking about keywords. SEO keywords are a way for your consumers to connect with their brand via a Google search so you can think of keywords as a way to speak the same language as what your customers are searching...

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What Are the Benefits of Email Marketing?

If you are looking for a digital marketing company in Chicago, Contact EM Search Consulting. Emma Wargolet explains the benefits of email marketing for SEO. Transcript: Hi, my name is Emma Wargolet, I’m the Digital Operations Lead for EM Search Consulting, and today I’m going to be talking about the importance of email marketing. How many companies keep a customer email list without actually using it to the fullest potential? Email marketing is a great way to share promotions, news about the company or reminder to utilize the...

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How Remarketing Services In Chicago Can Help Your Business Grow

Taylor Rascia, the Advertising Team Lead at EM Search Consulting explains the benefits of remarketing in Chicago. Transcript: Hi, I’m Taylor, I’m the advertising team lead at EM Search Consulting and I’m going to talk about Google remarketing ads. Remarketing ads are a form of online advertising that allows your business to show targeted ads to those who have visited your site when they’re searching the web or browsing YouTube videos. Remarketing is a super powerful tool that allows your business to stay at the top of customers minds and...

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What to Look For In A Digital Marketing Agency

Olin Erickson describes what you should look for when hiring a digital marketing agency. Contact EM Search Consulting, a trusted Chicago SEO company, today to start the conversation.

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